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Coventry cultural strategy 2017 - 2027

cultural_strategy_goals_carousel.jpgCoventry's cultural strategy 2017-2027 outlines a ten-year vision for the cultural life of Coventry, building on the existing heritage and culture of Coventry.

The University of Warwick was commissioned to write the 10 year cultural strategy for Coventry (funded by Coventry City Council and Arts Council England) and based on an extensive consultation process.

Jonothan Neelands, WBS, has led on the report working with Andrew Dixon (bid adviser to Coventry 2021
and visiting professor at Coventry and Warwick Universities) as well as a number of researchers at both institutions.

Five key goals

The strategy proposes five key goals which will support cultural growth in the city:

  1. Partnership - a new partnership approach to cultural growth, which ensures access and sustainable funding for a wide range of cultural organisations activities and events across the city.
  2. Lifelong learning - all children and young people have an entitlement to the arts and digital creativity in schools and in their community which is not limited by family income, location or age.
  3. Diversity - communities and individuals are empowered to celebrate and share their heritages, cultures, abilities and identity and participate in the cultural life of the city.
  4. Health and wellbeing - arts and culture are core to the health and well-being of the city. Culture makes a major contribution to encouraging healthy lifestyles and physical activity.
  5. Economic growth - Coventry is a culturally vibrant, attractive and prosperous city that enriches the lives and environment for all residents.

    strategy_front_cover.pngIt’s important that this strategy remains flexible and consultative in order to stay fresh and embrace new ideas, people and technologies. There will be an on-going research and evaluation process to regularly inform the implementation of the strategy.

    The full report can be downloaded from the website along with blogs from those involved which can be read online at

    I’m delighted that Warwick is strengthening our commitment to our region by supporting Coventry in developing its cultural strategy and through our continued commitment to contributing to the implementation underpinned by the research led by Professor Jonothan Neelands.”

    Stuart Croft, Vice-Chancellor and President