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Performance, Monitoring and Evaluation

These pages provide access to the Coventry City of Culture 2021 Performance, Management and Evaluation Strategy.
This strategy was developed in partnership with both Universities, the Coventry City Council and the Coventry City of Culture Trust. At its heart is a Theory of Change for evaluating the cultural, social, economic and health and wellbeing and other impacts of the City of Culture 2021 programme and activities on the City and its peoples. The planned outcomes of the Theory of Change drive the work and planning of the City of Culture Trust in preparation for 2021. From the Universities’ perspective, wider research and engagement should be similarly tied to the outcomes, so that impacts can be captured and curated as part of the wider PM&E project.
There will be regular interim reports which will be published here and major reporting milestones in 2022 and 2024. The more detailed resources and methodology supporting the PM&E Strategy are available here

Overview of the PM&E Strategy

UK City of Culture 2021 will engage the youthfulness and diversity of the city in its cultural offer and shaping and leading the city. To ensure the programme meets local and regional needs and is evidence-based, The Coventry City of Culture Trust has developed a proactive Performance Measurement & Evaluation Strategy based on a theory of change.


To find out more about the strategy, its guiding principle, roles and responsibilities and external validation, see pages 3-4 of the strategy available to download here

Profile of Coventry, City of Culture

The Trust was established in 2015 to lead Coventry's successful bid for the title. Coventry intends to run a spectacular year of events that will put the spotlight on the city and its communities and act as a major catalyst for change in the cultural landscape of the city.


To find out more about the work of The Trust, its governance, stakeholders, deliverables and timelines, please see pages 5-6 of the strategy, available to download here.


Research documents that have used to inform this strategy are available to read and download here

Theory of Change and Logic Model

Coventry is a city of welcome, diversity and youthfulness, however, significant challenges exist for Coventry, UK CoC 2021and its ambitions to create the foundations and legacy for cultural, social and economic prosperity for the city and its citizens. The planning and delivery of CoC 2021 are led by a logic model of agreed outcomes and indicators, that determine the activities and outcomes for the programme.

To find out more about the Theory of Change, Logic Model, Activities, Outputs, Outcomes and Impacts, see pages 7-13 of the strategy

Research documents that have used to inform this strategy are available to read and download here

Performance Monitoring and Measurement and KPI's.

Performance monitoring and management is a results-based tool that enables the Trust to set out how they intend to measure the performance of initiatives. Performance monitoring and measurement falls under the remit of the Trust in collaboration with key stakeholders

To find out more about Performance Management and the agreed Key Performance Indicators, see pages 14-18 of the strategy.


Evaluation falls under the remit of the University of Warwick and Coventry University and has been designed to assist the Trust in assessing the performance of initiatives from preparations, events in 2021 and beyond to a legacy evaluation in 2024. A detailed methodology statement has been developed which outlines the core deliverables, evaluation questions and lines of evidence that will be collected.

To find out more about Evaluation, evaluation questions and methodology, see pages 19-20 of the strategy

The Methodology statement is available in the repository of research documents - available here.

The City of Culture Trust's impact on the cultural sector and its work during the C-19 pandemic

In response to the C-19 pandemic and the City of Culture Trust's changed focus and activity, the PME team are evaluating the impact the Trust has on the cultural sector during this time. You can read the full statement here.

Research Resources & Documents

Click here for a repository of reports, strategies and data to support research in, with and about Coventry.