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How can you support Coventry2021?

Your guide to Coventry's UK City of Culture bid

Coventry 2021 public bid documentYou can read the key themes and vision for Coventry 2021 taken from the final bid document and shows what impact we hope to bring to Coventry and the region.

Download the full pdf here.

Get involved!

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So here’s where you come in

We need as many people as possible to get behind and continue supporting Coventry2021, we hope you will want to help:

  • Include the updated Coventry2021 logo on email signatures. As principal partner, Warwick is proud to support Coventry2021. You can download the logo here. Guidelines on email signatures can be found here.
  • Following us on social media is a great start; follow us on Instagram, Facebook and Twitter @Coventry2021 but even better encourage your followers to do the same and share what you’re up to in the city using #ThisisCoventry.
  • Add the new winning 'Twibbon' to your profile on Twitter.
  • You can also sign up to the newsletter at to make sure you keep up to date with developments and updates
  • Go and explore; If you’re not familiar with the city and amazing things that are going on all the time, take a look – see what people are saying with #thisiscoventry and go and experience them
  • Tell us what you know; what are your favourite things about the city? Could you write a blog? Are you working on a project with Coventry groups? we would love to hear from you to share your experiences
  • Keep in touch; we will post updates across our webpages and share across central channels

We hope you’ll join us on our journey as Coventry transforms into UK City of Culture 2021: a city of peace and reconciliation, a city of stories, a city of innovation, a city of culture.

The story so far

Coventry was announced as UK City of Culture 2021 on 7th December, from the 5 shortlisted cities; Paisley; Sunderland; Stoke on Trent and Swansea taking over from Hull's fantastic achievement in 2017. Work now starts to shape our city of Culture.

Warwick is a principal partner supporting the Coventry 2021 bid along with Coventry University and Coventry City Council. Research led by Warwick and Coventry universities is considered key to enabling a robust programme to inform bid and maximise value and impact of city of culture status.

Two minutes with...Meet Professor of Creative Education, Jonothan Neelands, as he explains why Warwick is involved with projects such as the Cultural Strategy and Coventry City of Culture.


Coventry is bidding to be UK City of Culture in 2021

time is rightThe UK City of Culture is a competition run by the Department of Culture, Media and Sport every four years, created after Liverpool and Glasgow were completely transformed by winning European Capital of Culture which is only available for UK cities to bid for every 18 years. Derry/Londonderry held the title in 2013 and Hull is currently celebrating it’s 2017 year.

Winning City of Culture 2021 will transform our city forever. The young people that are in our schools right now will grow up in a city with more job prospects, a thriving programme of events to enjoy, more places to eat, shop and visit with a bustling city centre, it’s about changing the reputation of a city. The Heritage Lottery Fund has also pledged to give £3m to the winning city in 2021.

You only have to see the positive changes that have happened to Hull in the short time since they were announced as the UK City of Culture for 2017 to understand what an amazing transformative effect it could have on Coventry - Hull has already seen a £1bn investment and it is estimated that the city's economy will have a £60m boost this year and saw a 14% increase in tourism even before their year began. It expects to see a continued legacy of investment and growth for at least the next 10 years.
The perception of Hull is changing by the day, and we would love the same to happen here. Coventry needs this.

Warwick is one of the principal partners supporting the bid, along with Coventry University and Coventry City Council – we are leading on research and programming and committed to the success of the city and wider region - having a stronger city at the heart of our region will benefit everyone – universities, businesses, infrastructure and bring economic as well as cultural impact to the region.

Game on!

show_your_support.pngThe competition for UK City of Culture 2021 has now been officially launched. Warwick is proud to be fully behind the bid as one of the principal partners and getting our community engaged and involved with the bid over the next few months. We will be highlighting ways you can support the bid over the next few months - in the meantime, show your support by following them on social media; Facebook, Twitter and Instagram @coventry2021.

Previous campaigns

Help fill the Cathedral ruins...

Tell us what you want from a City of Culture

Help fill the Cathedral ruins...

cathedral ruins

Fancy being part of a big ol' get together to wave off the initial bid before we submit it to the Department of Culture, Media and Sport on Friday 28th April?
Well here's your chance!

On Tuesday 25th April, 4:30pm we are hoping to fill the cathedral ruins with as many of you as possible to really demonstrate the vibrancy and diversity that is at the heart of Coventry - please come in costume, in groups, with colleagues, friends, partners, your favourite hat, your school uniform – however you want – just as long as you come.
You’ll be helping us create a truly unique image that will back our bid to become UK City of Culture 2021.
Please help spread the word! #thisiscoventry

To help us keep track of numbers etc. we would appreciate if you could RSVP via the below link:

Tell us what you want from a City of Culture

Talking Birds cart

The Talking Birds Cart will be outside the Arts Centre Bookshop Wednesday 26 April 11am - 3pm during market day.

Please come and say hello but also tell us what you would want to see from Coventry bid.

The Cart, produced by community arts group Talking Birds, is a pop-up social space for social interactions and offers a friendly, relaxed space to chat over a shared activity.

The cart will be on campus as part of a city-wide tour to get people of all ages and backgrounds even more engaged with the bid.

Competition time!

lovecovt.jpgDo you #LoveCov? Share a picture, video, or whatever you fancy, on Facebook, Twitter or Instagram to show us what you love about Cov, making sure you use the hashtag #LoveCov and mentioning Coventry UK City of Culture bid 2021, and you could win a meal for two at Leave it to Esmie, the fabulous new Caribbean restaurant at Fargo Village.

You can also download the heart template here.

Callout for ideas NOW OPEN

As our City of Culture bid activity builds momentum, the bid team are looking for exciting, creative and ambitious ideas that could form part of a Coventry UK City of Culture programme in 2021. They're looking for a range of projects that will engage with the youth and diversity of the city, reach all sections of the population and attract national and international visitors.

And most importantly, they’re looking for extraordinary ideas. It’s time for our city to take centre stage and show the world all that Coventry has to offer.

The deadline for submissions has been extended to Friday 13 January, so make sure you get your ideas in and join us on the next exciting step of the journey.

Find out more and apply here.


Support community engagement through volunteering

The bid team are asking everyone in the city what they would like to see in that year and giving them the opportunity to help shape the bid. The community engagement team are looking for volunteers to make visits to schools to ask groups of school children what they think.

  • Do you like chatting to people? (required!)
  • Do you like culture? (preferred)
  • Can you speak other languages? (not required)
  • Can you spare a couple of hours now and again? (required)

Each visit will take about an hour of your time and will involve travelling to schools around the city. The bid team will arrange the meetings and will provide with all the training you will require. You can make as many or as few visits as you are able. This work will play an important role in allowing the voices of children and young people get heard.

If you are interested please contact:

Heather on chat at coventry2021 dot co dot uk or call her on 07808 002005

Currently, the main support you can give to Coventry2021 is to actively support the bid; Follow and share updates on social media, go to the advanced programme events and share what you love about the city.

show_your_support.pngFollow @coventry2021, use #thisiscoventry on posts and support the city on Facebook, Twitter and Instagram.

backing the bidDownload the 'I'm backing the bid' poster, take a picture of you, your friends, family or colleagues and upload to social media using #thisiscoventry.


Sign up for the newsletter on for updates.

Come and see different things in your city, support local artists and venues - show your support, however you can.

Coventry 2021 principal partner stacked logo