The UK has one of the lowest rates of breastfeeding in the world. The stigma and social pressures experienced by some women, not only from the public, but from families and social networks, can affect some women's decision not to breastfeed, not to exclusively breastfeed for six months, or leave them on the peripheries, if they feel they have to hid away when breastfeeding. This project will provide a unique opportunity to highlight the importance of breastfeeding.
We will interview women, to explore the stigma surrounding breastfeeding and understand the support available and the barriers faced by women in Coventry. We will create a series of videos, of women breastfeeding their babies and talking about issues around breastfeeding.
The voices and images of Coventry women breastfeeding will be seen and heard in the lead up to and during Coventry City of Culture 2021. By this process we will sensitise the Coventry community and visitors to Coventry, to the needs of breastfeeding women by reducing stigma and embarrassment.