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Course Format

The day combines lecture-seminar mode sessions (session 1 and session 3) and interactive workshop sessions (sessions 2 and 4).

  • Session 1: Defining creativity: beyond the myth of genius – uncreativity, multiple creativities.
  • Session 2: Plotting creative pathways: connecting individual creativities into creative systems
  • Session 3: Leadership, organisation and creativity: leading from the middle.
  • Session 4: Creativity audit: measuring creative capacity in your organisation, identifying gaps and how to fill them
  • End: Networking and social event
The course will be led by Dr Chris Bilton, Reader in the Centre for Cultural Policy Studies at University of Warwick.

Chris has lectured and published widely on in the relationship between creativity, management and organisation. As well as setting up and running the UK’s first postgraduate course in managing creative enterprises at Warwick, he has run workshops and masterclasses for Warwick Business School, the Highways Agency and the Roads Academy. In his teaching and his research, he is interested in applying theories and practices of creativity to organisational management and strategy.

His publications include:

  • Management and Creativity: from creative industries to creative management (Blackwell 2007);
  • Creative Strategy: reconnecting business and innovation (co-authored with Stephen Cummings – Wiley 2010);
  • Handbook of Management and Creativity (co-edited with Stephen Cummings – Edward Elgar 2014);
  • and The Disappearing Product: Marketing and Markets in the Creative Industries (forthcoming – Edward Elgar 2017).
Before joining the University of Warwick in 1999 he worked in arts management and theatre. He was educated at University of Cambridge and University of Warwick.

Comments on Chris’s work on creativity:

‘Chris persuasively argues that our concept of creativity cannot simply be reduced to innovation, any more than it can be passed off as an act of individual genius. Chris subjects the current and wildly over-simplified notions of creativity and innovation to rigorous interrogation…’ (David [Lord] Puttnam, film producer – in the foreword to Management and Creativity, 2007)

‘The trouble is few organizations understand how to foster and apply creativity, at least in any consistent manner. This book provides new insights into just how that can be done. It moves creativity from being just the occasional, and fortuitous, flash of inspiration, to being an embedded feature of the way the organization is run’ (Sir George Cox, author of the Cox Review of Creativity in Business – on Creative Strategy, 2010)

‘In many organisations creativity is so often seen as the preserve of a small number of people with ‘artistic temperaments’ but in my experience all sorts of people have creative abilities which can be used to the benefit of a ‘creative’ organisation. The task of a manager is to find ways of exploiting this. This Handbook provides the reader with insights to help them and others to promote the kind of creativity that adds real value.’ (Greg Dyke, former BBC Director General – on the Handbook of Management and Creativity, 2014)

Day Two

  • Emotions
  • Influence
  • Fairness
  • Trust
  • Outside Options (BATNAs)
  • Inside Options

The workshop draws on Dr Bilton’s work on creative management, creative strategy and ‘uncreativity’. Key concepts will include:

  • creativity and the value chain: six degrees of innovation (Bilton / Cummings)
  • creativity as bisociation and ‘tolerance for contradiction’ (Koestler / Barron)
  • creative process (building on Wallas’ ‘preparation-incubation-illumination-verification’ model)
  • creativity leadership – leading from the middle (Bilton / Cummings)
  • uncreativity and multiple creativities (Bilton)
  • gap analysis

  • 9.30 am, Coffee and arrival
  • 9.45am – 11.15am, Session 1: Understanding creativity
  • 11.15am, Coffee
  • 11.30am – 1pm, Session 2: Creative pathways
  • 1pm – 2pm, Lunch
  • 2pm – 3.30pm, Session 3: Leadership, organisation and creativity
  • 93.30pm, Coffee
  • 93.45pm – 5.15pm, Session 4: Creativity Audit
  • 95.15pm, Wrap up and next steps
  • 95.30pm – 7pm, Networking and social event

Daily Course Schedule

9.30am: Coffee

9.45am - 11.15am: Morning Session #1

11.15am: Coffee

11.30am-1pm: Morning Session #2

1pm-2pm: Lunch

2pm-3.30pm: Afternoon Session #1

3.30pm: Coffee

3.45pm – 5.15pm: Afternoon Session #2

In addition you can also look forward to two guest lectures at 5.30pm followed by a dinner at 7pm for the whole group and teachers on days 1 and 3 and a graduation ceremony and farewell reeption on the last day from 5.30-7pm.

A detailed timetable and reading list will be provided to you prior to the start of the course.