This interactive and practical course will explore key communication and marketing concepts such as brand, reputation and stakeholder engagement. It will teach you how to communicate and market more effectively in a networked, digital world of multiple, global and diverse stakeholders, essential in our modern world.
You will learn about persuasive and ethical interpersonal and organisational communication, the design of effective stakeholder communication strategies and the importance of reputation management. You will be introduced to key marketing concepts to help you understand audience behaviour and the significance of brands and the development of marketing strategy.
The course will be delivered by expert scholars and practitioners from the relevant fields and with industry experience using a mixture of workshops, master classes and seminars. You will acquire skills and understanding which will help you perform with greater confidence as a marketer and communicator.
The course is suitable for students studying at undergraduate and postgraduate level who wish to learn about these disciplines. You do not need any prior knowledge to study this course.