John Higgins CBE has been the public face of the digital sector in Europe since November 2011 and speaks regularly on platforms and at conferences throughout Europe and beyond. He was Director General of DIGITALEUROPE, the association for the digital technology industry in Europe, until May 2017, following nine years leading its UK member association, TechUK. In spring of 2017 he became Chair of the Global Digital Foundation, a newly established think-tank bringing academic, public sector, business and civil society expertise to bear on the global digital issues of the day. John chairs the European Advisory Board of the University of Warwick. He was President of the European Commission’s Strategic Policy Forum on Digital Entrepreneurship. The Queen appointed him a Commander of the British Empire (CBE) in 2005 for his services to the UK IT industry.