Please read our student and staff community guidance on COVID-19
Skip to main content Skip to navigation

Virtual Flavour: Taste before you waste

Free Public Event
What influences you when buying food and drink products, especially when they're new? is it taste alone?

Researchers at WMG are working on an immersive virtual flavour device that allows you to taste and pair products without having to buy the real thing.

The use of this device could revolutionise your shopping experience as you can "try" before you buy, saving both your money and the environment!

We're looking for gastronomists to put our "FlaVR" device to the test, whilst providing valuable consumer feedback on the potentials and drawbacks of a futuristic and immersive technology and approach to food shopping.

If you come along to the event you will:

  • test virtual vs. real flavours
  • discover how the device can enhance food pairing
  • be the first to expereince the prototype device itself
  • Provide valuable feedback to inform the use of the device in the future
PLEASE NOTE: This event is not suitable for anyone with food or drink allergies or special diets.

18 June

7- 9 pm

The Clarendon Arms, Kenilworth

Register here