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Why Do We Do What We Do? The Science of Understanding People

Date: Fri 16th Oct
Time: 8pm-9pm
Format: Talk
Venue: Cinema, Warwick Arts Centre
Price: Free
Have you ever considered how much of your behaviour and decision making is intuitive, effortless and made with little conscious awareness? Behavioural science (a new field built on strong scientific background that draws from psychology, economics and neuroscience) is challenging perceptions of the mind, and the thought that we act in rational self-interest, revealing interesting ways of helping people achieve what they want and need.
This interactive session hosted by Edward Gardiner shows how we can help ourselves and others achieve their goals, whether it’s living a healthier life to looking after the environment or making sound financial decisions.

Edward Gardiner

ed Ed is Behavioural Design Lead at Warwick Business School and works on applying insights and methods from behavioural science to support the design of products and services with a social purpose. Before joining WBS, he worked for advertising agency Rainey Kelly Campbell Roalfe / Y&R, managing integrated campaigns for private and public sector campaigns. He holds an MA in Natural Sciences (Psychology) from the University of Cambridge and an MSc in Cognitive and Decision Sciences from UCL. He is also part of the Create programme at WBS, exploring new teaching and research opportunities on the role of design and creativity in business.