After graduating Rachael Paddick (BA English Literature 2002-05) got into the PR and Communications Industry. Since Warwick she has worked in London for a PR agency looking after clients including L’Oreal, been a finalist for Outstanding Young Communicator, become Chair of the Chartered Institute of Public Relations for the whole of East Anglia, where she now lives and worked on hugely successful campaigns across tourism, leisure, entertainment, the arts, food and drink, beauty, fashion, financial services and education. She was recently promoted to Director of a PR firm in Norfolk (aged 26) and has been a proactive ambassador for the communications industry.
When you were young, what did you want to be when you grew up?
A radio DJ but I soon realised I was better behind the scenes making decisions rather than just being the mouthpiece.
What was the best careers advice you were given?
Never give up.
Describe yourself in three words
Tenacious. Energetic. Passionate.
What are the most challenging parts of your job?
Managing expectations. PR is an unusual industry - no matter how much work you put in, the end result will often lie in the hands of others so you have to communicate well, have solid, trusting relationships and remain realistic. I also have to broker some difficult conversations from time to time, so an ability to tread carefully while sticking to your guns is important.
In addition, there is still a lot of work to be done to change perceptions of PR. Making communications a priority at board level can still be challenging.
What have you done that you are most proud of?
Getting involved with the CIPR and being a Director of a PR consultancy aged 26.
What drives you?
1) The satisfaction that comes from challenging yourself to achieve new things.
2) Putting your all into something and reaping the rewards.
3) Probably shouldn’t admit to this one, but proving people wrong can also be pretty motivating.
What single thing would most improve the quality of your life?
A few more hours in the day.
What three objects would you take with you to a desert island?
- My Blackberry
- My partner
- Connect 4 (addictive).
Where do you hope to be in 10 years’ time?
Making a credible difference to either the PR industry, an organisation or cause.
How would you like to be remembered?
As someone who wasn’t afraid to stand out, speak up and try new things.
What are your favourite memories of your university years at Warwick?
Nights on the Piazza, meeting some of my best friends and honing my ‘pages p/hour’ reading rate to get through the books on my reading list. I think I got up to about 80. Definitely not that fast now.
- Always push yourself - put yourself out of your comfort zone regularly and you’ll grow as a person.
- Do your research – don’t be complacent. Take the time to thoroughly research any vocation or opportunity you want to pursue. I can’t tolerate ignorance and laziness.
- Going the extra mile always pays off.
- Less is more.
Anything else you would like to add?
You can find me on Twitter @MostlyMissP
Rachael Paddick: the facts
|Education:||BA (Hons) English Literature - University of Warwick (2002-05)|
|Career:||Chair of the Chartered Institute of Public Relations (CIPR) in East Anglia and is a Director of award-winning consumer PR consultancy Jungle PR.|
|Interests:||Reading, sport, umpiring netball, watching films and cooking.|