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Brainwaves for Marketers

Imagine being able to eliminate much of the risk in new product development and to accurately predict and steer success in your branding, advertising and packaging. A series of three podcasts from the Applied Neuroimaging group at the Digital Lab, exploring how neuroscience is revolutionizing the way we market.
Mon 15 Mar 2010, 16:57 | Tags: marketing, wmg

WBS Consultancy Projects – Sponsor’s Evening

Would your business benefit from some free consultancy from MBA and MSc Business students? On Wednesday 3rd February, WBS will be hosting a Project Sponsors Evening for businesses who are interested in learning more about how a WBS Consultancy Project could benefit your business.
Mon 11 Jan 2010, 17:09 | Tags: consultancy, financial, management, marketing

How our perception of similarity effects decision making

Research being conducted by Professor Zachary Estes at the University of Warwick is shedding light on the way people perceive similarities between two different subjects.

Previously, it was believed people would view two subjects' similarity as being based on their features, so cats and dogs are viewed as being similar because they're both four-legged and furry. However, throw a bone into the mix and many people will now see the dog as having a stronger relationship to the bone than the cat, because of their relational similarities.

Tue 15 Sep 2009, 16:37 | Tags: marketing

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