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Local Firm Takes on More Office Space as Business Booms

Coventry networks vendor, ApplianSys is celebrating an export milestone as it notches up customers in 100 countries. After switching its focus to emerging markets, ApplianSys has seen sales of its specialist server appliances double in the past 18 months.

The firm's headcount has also tripled over the last 12 months and now it has taken more space to become the largest tenant at the University of Warwick Science Park's Innovation Centre.

Justyna Gralinska from ApplianSys said: "Our products and our marketing efforts are targeted at users ourside Europe, in the fastest growing regions of the world. Sales are strong across Africa, the Middle East, Asia and the Americas, North and South.

"Some of our products are particularly helpful in remote areas where bandwidth is scare.

"This means we have lots of customers in interesting places example the Falkland Islands, Diego Garcia, St Helena, Greenland, Alaska, Mauritius, Reunion and Madagascar.

"The 99th country we exported to was Wallis and Futuna - which we'd never even heard of. Lots of staff volunteer to install our equipment in the Caribbean or the Maldives - less so in the Arctic!"

Penny Robb, the centre manager at the University of Warwick Science Park's Innovation Centre is delighted with ApplianSys' success: "It is always good to see one of our firms achieving such magnificent success, particularly at a time when not everyone is finding it easy.

"ApplianSys has clearly used a great knowledge of emerging markets to contribute to this growth, and long may that continue.

"This just goes to show what can be achieved when you combine strong products with the right support and a staff who are clearly experts in their chosen field."

(Picture caption l-r: Ross Horn from ApplianSys, Penny Robb the Centre Manager at the University of Warwick Science Park Innovation Centre and Justyna Gralinska from ApplianSys)