This is a practical module during which you will attempt to turn creative ideas into viable business propositions. These are not restricted to commercial ventures and you will be encouraged to think about the values and business models that provide the best means by which to realise your objectives.
You will learn about the basics of business and financial planning, but also confront some of the specific and personal challenges of running a cultural enterprise where ideas, personalities and experience are at the core of the business.
You will have the opportunity to test your entrepreneurial skills and develop and pitch your ideas to advisors, experts and investors - and if they like your idea they might even make a real investment in your enterprise.
3rd Rev Edition (2008) The Good Small Business Guide: How to Start & Grow Your Own Business (A&C Black Ltd: London)
Good Finance Guide for Small Businesses: How to Raise, Manage and Grow Your Company's Cash (A&C Black Ltd. London)
Barrow, Colin, Brown, Robert and Clarke, Liz (2004) The Business Enterprise Handbook (London: Kogan Page)
Buckingham, Marcus and Clifton, Donald O. (2004) Now Discover Your Strengths: how to develop your talents and those of the people you manage (London: Pocket Books)
Burns, Paul and Dewhurst, Jim (1996): Small Business and Entrepreneurship - 2nd ed. (Basingstoke: Macmillan)
Deakins, David (2002) Entrepreneurship and small firms (London: McGraw-Hill)
Leadbeater, Charles and Oakley, Kate (1999) The Independents : Britain's New Cultural Entrepreneurs (London: Demos)
Parrish, David, T-shirts and Suits: A Guide to the Business of Creativity
Pink, Daniel. H. (2008) A Whole New Mind: Why Right-Brainers Will Rule the Future (London: Marshall Cavendish)
Storey, David (1997): Understanding the small business sector (London: International Thomson Business Press)
Sutton, R. I. (2002) Weird Ideas that Work (New York: The Free Press)