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Han Wen (Student Researcher)

Han Wen

Research Interests: Branding, Consumer Culture, Markets & Marketing, Food Consumption, Chinese Political Economics

Supervisors: Prof Celia Lury and Dr Emma Uprichard.


Research Topic

PhD project:

'Mediating Between Farms and Chopsticks: The Role of Brands in the Fresh Food Market in China'

My research explores brands' role of mediation and how brands intermediate a set of relations in the Chinese fresh food market. This study is based upon the premise that branding has become increasingly significant in the global economy, politics and culture and come to occupy almost every aspect of people's everyday life, including daily fresh food consumption.


Teaching

IM904 - Digital Objects, Digital Methods. Graduate Teaching Assistant (2021-2022).


Background

I hold an MA in Advertising at Jinan University of China, and a BA also in Advertising at Northeast Normal University of China. I have also studied Journalism at National Taiwan University as a visiting research student. In general, I have study and research experience in advertising, marketing, consumer research, media studies and journalism.


Grant

2018-2022. Scholarship from the Overseas Study Programme of Guangzhou Elite Project. China.


Conferences

• "Brand research: the interdisciplinary complexity after the cultural turn", at the Interdisciplinarity Revisited Symposium by Volkswagen Stiftung, 2nd-4th October 2019, Berlin, Germany.

• "The cultural implications of branding: a content analysis of meat brand website", at the 2019 Lancaster Intellectual Party/Summer Conference, 2nd-3rd July 2019, Lancaster University, Lancaster, UK.

• "Brand research: the interdisciplinary complexity after the cultural turn", at the CADRE Research Festival's one-day symposium: New Directions in Cultural and Media Research, 23rd May 2019, University of Warwick, Coventry, UK. https://warwick.ac.uk/fac/arts/cadre/current_students/pgartsfest2019/ccmps/wen/

hans_wen.jpeg

Contact

Centre for Interdisciplinary Methodologies

University of Warwick CV4 7AL

Email: Han dot Wen at warwick dot ac dot uk