Creative and Digital Initiative
For an area more famous for Shakespeare and The Specials, it might come as a surprise that Coventry and Warwickshire produce creative work for some of the biggest brands and franchises on the planet, and also gave the world Teletubbies, The Fantastic Adventures of Dizzy and Nativity 3: Dude, where’s my Donkey?
Creative businesses here are booming. In fact, a recent statistic states ‘Coventry & Warwickshire have seen the fastest productivity growth since the 2009 recession (out of anywhere in the country), growing at almost twice the national average.’
Office of National Statistics 2018 GVA (balanced) per job filled.