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Entrepreneurship: A Critical Perspective

The learning module Entrepreneurship: A Critical Perspective by IATL aims to inspire entrepreneurialism in undergraduate students by providing an interdisciplinary overview of the entrepreneurial process and the main steps for starting and running a venture.

The Entrepreneurship module explores who you are, your connection with others and takes a practical approach to entrepreneurship.

This interactive and practical module was developed from ideas in a recent article on enterprise education by Jones, Matlay and Maritz (2012). The authors identify four modes of enterprise education:

  1. at a business school
  2. as a "skill"
  3. through business start-ups
  4. as a transformative pedagogy

While activities across campus progress for the first three modes, the fourth requires attention – especially at undergraduate level. Therefore this module highlights the interdisciplinary and transdisciplinary nature of entrepreneurship as a field of study.

Each session addresses theoretical aspects of the topic and their practical implications. In the second hour of each session students typically engage with exercises and group work.

Students have the opportunity to take part in Capp’s “Strength Selector”.

Assessment methods

For 15 CATS:
3000 word reflective essay where students write a critical reflection on entrepreneurship based on one of the perspectives discussed during the module (60%) + presentation of their reflective view on entrepreneurship (30%) + blog of 500 words (10%)

For 12 CATS:
2000 word reflective essay (70%) + presentation of their reflective view on entrepreneurship (30%)


Gabriella Cacciotti
gabriella dot cacciotti at gmail dot com

Vishalakshi Roy
v dot roy at warwick dot ac dot uk


Indicative weekly topics

Week 1: Introduction by Gabriella Cacciotti and Vishalakshi Roy

Week 2: The Role of Motivation and Passion in Entrepreneurship by Elisabeth Blagrove

Week 3: Creative Thinking by Ruth Leary

Week 4: Obstacles and Barriers to Entrepreneurial Action by Gabriella Cacciotti

Week 5: Entrepreneurial team and Organisational Development by Nigel Sykes

Week 6: Intellectual Property And Entrepreneurship: An Introduction by Ben Farrand

Week 7: Panel of Entrepreneurs

Week 8: Sustainability, International Development and Female Entrepreneurship by Sarah Chen

Week 9: Gathering the resources for the venture by Raphael Weninger

Week 10: Presentation day/Conclusion by Gabriella Cacciotti and Vishalakshi Roy