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National Apprentice Challenge

Enterprising students compete in National Apprentice Challenge

A team of students supported by the Warwick Enterprise Partnership represented Warwick at the 2016 National Apprentice Challenge. It is one of the largest UK inter-university enterprise competitions and is run by the Centre for Applied Learning. Each year, up to 100 of the nation's brightest and most ambitious students tackle practical business tasks. This year the prize was £1,000 cash, business mentorship and a fast-track to paid internships.

National Apprentice Challenge

Warwick's National Apprentice Challengers

Warwick's participants, Shachi Banthia, Shalini Hadpawat, Sakshi Sanghvi and Priyanshi Shah are four undergraduates reading Business and Management and Economics and International Studies. They thought strategically, presented skillfully and worked very well together against 20 other teams from across the UK.


All students went through an intense and rewarding residential weekend at Aston University. Their time was packed with reality-based business tasks, networking opportunities and fun surprises. This was the opportunity for trainees to experience the key stages of running a business and to put their studies into practice.

Competition day

For the first task, students ran an airline within an online simulation software. The teams had to develop and implement business strategies, create marketing plans and decide flight routes, amenities and schedules for their fleet of planes. All companies began by selling domestic flights and could expand routes to Spain and China. With the support of four virtual advisers, their main goal was to profit as much as possible within seven trading rounds. The market was dynamic, so each round teams were forced to adapt their strategies according to their competitors' performances - like in reality.

The second task required students create an innovative business concept for The Next Social Media Platform and to pitch it to serial entrepreneurs. Before beginning this task, all the participants were trained how to deliver effective and memorable presentations by With just a few hours to prepare, each team relied on each others' strengths and were compelled to work together and communicate effectively.

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