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Henry de Bennetot - SunEos



My enterprise project

My enterprise skills

SunEos provides a turnkey contactless environment at any social event. We deliver a system involving RFID wristbands given to event-goers. These are like mini oyster cards securely strapped to your wrist. They supply tablets with pre-loaded event management and payment software to event organizers. We are reduce friction at events with queuing, cash-handling and data - thereby boosting sales.

SunEos officially began in June 2013 on the London Business School campus, yet the idea had been brewing for a while. The inspiration came back in 2011, when I was introduced to the cashless payment system on the Hong Kong subway, the Octopus Card. It had the dual function of being a subway pass and paying for groceries. Impressed by its ease of use, it made me wonder what else this technology could revolutionise. After attending various concerts and festivals over years, Alexis and I were no strangers to losing cash, cards or wallets. These experiences, combined with the common frustration of waiting at bars where it is often a struggle to get a drink, persuaded them to fuse concert ticket, cloakroom token and wallet into one single and simple device securely strapped around the wrist. And so the idea of SunEos was born.

Contingency planning, adapting to change, is the one skill I mainly acquired during my year as an entrepreneur. You need to always plan for the unexpected as a start-up, always look after your budget, your team’s motivation and deal with failures. This is not something you learn as a junior analyst in a large corporation, you tend to mainly focus on learning and not really dealing with all the elements involved in a business.

I have also sharpen my communication and sales skills having to pitch to customers and investors, which was a real challenge as we did not have a big brand to back us.


My enterprise support

My enterprise reflections & visions

In my years at Warwick I did not really engage with entrepreneurship, so I cannot really comment on this front.

It would definitely be useful to link up with like-minded entrepreneurs and share valuable tips.

The university can provide a dedicated internship scheme to work in an exciting start-up, it could also provide mentorship between professors and current start-ups from the university.







I learnt that you have to find the right mentors from the beginning to bring you the necessary support to move ahead. The task is enormous and you need to always seek external help when you are stuck as a start-up, any stand-still can be devastating so having the right resources at hand to find solutions is the best way to succeed. In the early days we were lucky as my co-founder and I took part in an incubator with plenty of mentors and we got help on legal matters and sales process, thing we would have taken years to figure out. These shortcuts proved invaluable today.

I would definitely encourage any creative, ambitious and hard worker people to get involved. If you like learning it’s the best way to improve all the skills necessary to work on any job in the future. As a small venture you have to rub your shoulders with each and every piece of the business puzzle, including admin, recruiting and sales.

My plan is to keep guiding SunEos into new exciting waters. We have a very ambitious plan to get involved with universities and crowded environments.