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Zimu Xu - Oriental Art Bridge


Oriental Art Bridge logo

Oriental Art Bridge website

Bridge4OrientalArt at gmail dot com

My enterprise project

My enterprise skills

Oriental Art Bridge sells artworks in the form of Chinese paintings and calligraphy.

I have many years’ experience practising these arts. During my studies in the UK I was asked to sell some of my own artworks – something which would have been unlikely if I were in China!

So I developed an idea to create a platform for young professional artists so they could benefit from a global audience. I hope my business idea can help more Chinese artists reach their own worldwide audience-base so their talent can shine.

The business is at an early stage: contacting artists from the other side of the world, receiving quality images of their works and building the website and other marketing channels.

I am also testing the market on Etsy and am exploring off-line sales channels too.

During my enterprise project I learnt many new skills: Photoshop, social media management, communicating with galleries, to name a few. I have certainly learnt a lot from other start-ups as well!

As someone who did not bother with adding content to Facebook, managing a number of social media platforms is definitely new to me and this business. When considering the power of social media, I will definitely keep refining my understanding and social media management skills to further my enterprise.


My enterprise support

My enterprise reflections & visions

To me Warwick is definitely a university that is full of entrepreneurial spirit: you see students starting up new projects all the time! This kind of phenomenon cannot be developed and maintained without the support and help provided by various people at Warwick.

I think it is very useful to meet with other Warwick students engaged in enterprise. Everyone has their talents, which can be very inspirational.

I am constantly reminded to be ready and open to experience new things: ideas and possibilities, share information with people and to support each other, even share difficulties.

I would definitely encourage other students get involved in enterprising activities.

I hope this project will open doors for artists and help them live their dream.