Unknown Speaker  0:05  
Welcome back to our Design Thinking course, you're almost becoming an expert in design thinking. Peter has now moved on to the next step The Ideation and we need to follow him there. In this stage, Peter expects to generate many ideas and solutions to address the problem and customer needs defined in the previous step.

Unknown Speaker  0:26  
There are different ways to generate ideas and Peter could use various methods such as brainstorming, Mind Mapping, or affinity diagrams. He could also use tools such as Scamper, which helps to generate ideas by suggesting different ways to change, combine, adapt, put to another use, eliminate or reverse something. At this point, Peter is constrained because he has been working alone, poor Peter. This stage can be fruitful when done by two or more participants. In classical ideation setups in a startup or a consulting firm, you will have several participants which can create a tense environment. For this course we assume mentors in their wisdom have invited Warwick Innovation Fellows to help Peter in the ideation process. We want to ensure that we keep some ground rules otherwise, we will not gain much from this exercise.

Unknown Speaker  1:16  
When you have more than two people, please choose one person to be a moderator for the session, the moderator should ensure all members contribute to the process, including the silent member at the corner. The second role is to ensure that at the early stage of the process, every idea is recorded without debating. Every idea goes, is the row at this stage, debates hinder the spirit of ideation. At this point, we would appreciate it if participants had divergent ideas including the crazy ones. An example of a crazy idea and pieces venture could be bringing the market to every student's dorm or planting vegetables around hostels. No idea should be rejected again, generate many concepts in this space even if they seem unusual. More ideas means more options. Ideas can be expressed through words writing, drawing, and whatever human communication language can be understood by the group.

Unknown Speaker  2:12  
In the second ideation stage, we want affinity diagrams to organise ideas into themes. I know there's a classical phrase in which two people cannot think alike. If they do, one is not thinking, but you'll be amazed at how similar thoughts can be. And this allows us to organise ideas into themes, we can ask the participants to explain their thought processes, and we converge to evaluate ideas based on feasibility, cost effectiveness and potential impact. The information gathered and analysed in the previous stages such as the empathy stage should be used to evaluate the ideas and ensure they align with the customer's needs and wants. After considering the ideas, Peter can narrow down to the best solution to move forward. In some cases, different ideas can be combined to create a unique solution that addresses the problem and the customers needs. In the following video, we'll move on to the prototype stage stage of design thinking, exploring how to create a physical or digital representation of the solution. Join us as we follow Peters journey as he uses the design thinking process to develop a successful solution for his business.

Transcribed by https://otter.ai