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this video we'll explore how to test prototypes to gather feedback, iterate and improve the product or service. The testing stage is the final stage in the design thinking process, where you validate your ideas and assumptions and ensure that your solution meets the needs of your users. In addition to idea validation, testing allows us to get feedback, analyse data and gain insights for iteration. Depending on what is being tested, the testing phase can also be valuable in conducting usability and customers perception of products and solutions. If you follow the last lesson closely, you would realise we introduced an aspect of testing, Peter printed some posters and pinned them to several buildings within the university to test if his potential customers were interested in his solution. However, we will not constrain ourselves to Peter's story in this lesson, we will consider testing within a wider scope. Suppose you are testing a physical product like a wheelchair or a newly designed toothbrush. In that case, the first step is to select a representative sample of users who represent the target market and can provide valuable feedback on the prototype. Create testing criteria, including what you attribute and the metrics you will measure. Then conduct usability testing and observe the users as they interact with the prototype and ask them to complete specific tasks. To evaluate how easy and effective the product or service is, based on the feedback and insights gained from testing. Make necessary adjustments to the prototype and repeat the testing process on to the product or service meets the user's needs and the project's objectives, you may need to go back to the ideation stage and try new ideas. While sometimes you'll go as far back as the empathy stage. Overall, the testing stage and design thinking is crucial in ensuring that the final product or service is user centred and effective in addressing the needs and desires of the target market. The data we gather at this stage will help us save time and resources as opposed to when we build and launch a full scaled app or website. In this course, we have explored the importance and five steps of the design thinking process. We've explored empathy, definition, ideation, prototyping, and the testing stage. These steps ensure that your final product or service meets your users needs and effectively addresses the problem. During this course we've also learned about other crucial tools in the entrepreneurship journey, such as the business model canvas, lean canvas, value proposition canvas, empathy map and persona. If you're a Warwick student the Moodle spa module will help you understand data protection issues, regulation, policies and issues around consent when gathering data. We hope that you have gained valuable insights from taking this course. Thank you for joining us and we wish you a successful entrepreneurial journey. This short course is brought to you by Warwick Enterprise

Transcribed by https://otter.ai