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Dr Serena Dyer


Dr Serena Dyer is an Associate Fellow of the Institute of Advanced Study at the University of Warwick, and Curator of the Museum of Domestic Design and Architecture (MoDA) at Middlesex University.

In 2016-2017 she was a Teaching Fellow in the History department at Warwick, and an Early Career Fellow in the Institue of Advanced Study at the University of Warwick.

In 2016 she submitted her ESRC funded PhD in the department of History, entitled 'Trained to Consume: Dress and the Female Consumer in England, 1720-1820', supervised by Professor Giorgio Riello.

Research interests inlcude: eighteenth-, nineteenth-, and twentieth-century material culture, material literacy, craft, skill, production and making, retail and consumption history, fashion and dress history, women's history, and the history of patriotism and nationalism.

Academic Background

2012 - 2016

PhD History (ESRC Funded), supervised by Professor Giorgio Riello, University of Warwick
Thesis: Trained to Consume: Dress and the Female Consumer in England, 1720-1820
Viva passed: 13th December 2016

2011 - 2012

MA Eighteenth Century Studies: Representations and Contexts (Distinction), University of York
Thesis: “We Will Send You What is Most Fashionable”: Sociability and the Sensory Consumption of Dress Beyond the Shop, 1760-1830

2008 - 2011

BA (Hons) History and History of Art, University of York
Thesis: The Perception and Purpose of Fashion Plates in England 1750-1820


Academic Publications


Dyer, S. (2018), ‘Fashioning Consumers: Ackermann’s Repository of Arts and the Cultivation of the Female Consumer’, in J. Batchelor and M. N. Powell (eds.), Women’s Periodicals and Print Culture in Britain: 1690-1820s: The Long Eighteenth Century. Edinburgh: Edinburgh University Press: 474-487.


Dyer, S. (2018), ‘Training the Child Consumer: Money, Play, and Learning to Shop in Eighteenth-Century Britain’, in Megan Brandow-Faller (ed.), Childhood by Design: Toys and the Material Culture of Childhood, 1700-Present. London: Bloomsbury: 31-45.


Dyer, S. (2016), ‘From Silks to Spices: Changing Processes of Retailing and Consumption in Eighteenth-Century English Towns’, Journal of Urban History, vol. 42, no. 3: 1-7.


Dyer, S. (2014), ‘Shopping and the Senses: Retail, Browsing and Consumption in Eighteenth-Century England’, History Compass, vol. 12, no. 9: 694-703.

General Audience Publications


Dyer, S. (2017), ‘Buying British: Shopping for the Empire’ History Today, vol. 67, no. 6: 58-67.


Dyer, S. (2015), ‘My Ancestor was a Milliner’, Who Do You Think You Are? Magazine, no. 102: 71-74.


Dyer, S. (2015), ‘Shopping, Spectacle and the Senses: Fashion Retail in Georgian England’, History Today, vol. 65, no. 3: 10-16.

Funding and Awards

Personal Awards


Early Career Fellowship, Institute of Advanced Study, University of Warwick (2016), £6,500.

British Federation of Women Graduates, Marjorie Shaw Scholarship (2015), £2,000.

Fellowship of the Humanities Research Centre, University of Warwick (2014-2015), £1000.

British Society for Eighteenth Century Studies Bursary (2013), £150.

ESRC, PhD Scholarship (2012-2015), £60,000.

K. G. Ponting Memorial Bursary (2012), £300.

Pasold Research Fund MA Grant (2012), £500.

HERA Fashioning the Early Modern, Early Career Bursary (2012), £100.

Vitae Yorkshire and North East Public Engagement Competition Winner (2012).


Group Awards


Paul Mellon Centre, Educational Programme Grant (2015), £2,400.

Humanities Research Centre, University of York (2015), £500.

Pasold Research Fund, Research Activity Grant (2015), £500.


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Dr Serena Dyer

Associate Fellow, Institute of Advanced Study

serena dot dyer at warwick dot ac dot uk