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The logic behind social media use and its influence on social economic decision making

This research by Rachel Feltham documents and evaluates the use of social networking websites by a sample of 1000 students and non-students including professors within and outside of the University of Warwick. It explores the differences in the usage patterns of participants of different ages, genders and backgrounds, and the effects of social networking on their emotions and spending habits. It also assesses the position of its findings in relation to various conclusions from other recent research.