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Design Thinking Concepts

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Design Thinking
"Design thinking is a human-centered approach to innovation that draws from the designer’s toolkit to integrate the needs of people, the possibilities of technology, and the requirements for business success".


"Thinking like a designer can transform the way organizations develop products, services, processes, and strategy. This approach, which is known as design thinking, brings together what is desirable from a human point of view with what is technologically feasible and economically viable. It also allows people who aren't trained as designers to use creative tools to address a vast range of challenges."



Highly Sprung Performance

Developing creative confidence is an essential part of Design Thinking. Highly Sprung Performance are experts in this.

Highly Sprung Performance in action



Robert OToole

Dr Robert O'Toole is a National Teaching Fellow (highest British award for teaching excellence) and a winner of the Warwick Award for Teaching Excellence.

He is also an experienced web developer and designer (Java, JavaScript, CSS, HTML5, Bootstrap, JQuery, SQL etc.).

Robert has a first class degree in philosophy from Warwick, as well as an MSc in artificial intelligence, cognitive science and computing from Sussex.

He designed and developed some of the world's first successful online learning courses while at Oxford University.

For his PhD on Design Thinking, Robert developed a unique framework that helps people and organisations to develop and apply designerly capabilities: the fit, stick, spread and grow framework.



Studio working

Design Thinking happens in a studio setting. We create this together in the module.

An example of team work in the studio.