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Model Mayhem

Sophie Emeny

I am an undergraduate entering my third year, pursuing a BA (Hons) in Media and Creative Industries. Last summer I worked as a Marketing Intern for the international model and talent agency BRIDGE. Inspired by my experiences, I developed a fashion and modelling industry board game as part of the Serious Tabletop Game Design and Development module at IATL.

- Sophie Emeny

About the Project

The fashion industry, valued at £26 billion and encompassing 800,000 jobs, is the UK's largest creative industry (British Council, 2016). Paradoxically, the absence of educational serious games tailored to creative industries students persists. Model Mayhem: Europe tries to address this gap, as a fashion simulation and strategy game designed for higher education. It teaches students both technical knowledge and interpersonal skills for a career in the creative industries. 

- Sophie Emeny