Audio file 

MITN Webinar - Perceptions of workplace soft skills in a vocational ESL program.mp4 

 

Transcript 

00:00:02 Prof Jo Angouri 

This I will. I will remember that we need to say this so. 

00:00:07 Prof Jo Angouri 

It's just like. 

00:00:07 Helena Wall 

I I have inquired as to whether we can integrate a sort of teams claxon, but apparently not. 

00:00:13 Prof Jo Angouri 

I think we should. It should be something like that comes automatically up on the screen or something. 

00:00:18 Prof Jo Angouri 

So anyway, thanks. 

00:00:20 Helena Wall 

Over to you, Julie. 

00:00:22 Dr Julie Kerekes 

Thank you very much. It's a pleasure to be here. And uh, I mentioned to you, Helena, yesterday that I had a another meeting in an hour, but it was cancelled. 

00:00:32 Dr Julie Kerekes 

So I just, I know I'm figuring on talking for about 3540 minutes or or maybe less if it gets. 

00:00:42 Dr Julie Kerekes 

To be too much. But if if that works for you, that's what I'll plan on. 

00:00:49 Helena Wall 

That would be great. 

00:00:50 Dr Julie Kerekes 

Thank you very much. 

00:00:53 Dr Julie Kerekes 

In recent decades, pragmatic competence has been recognised as a critical component of language proficiency, as I'm sure most of you know. 

00:01:01 Dr Julie Kerekes 

And despite being more difficult to identify and teach than many structural aspects of language such as grammar, vocabulary, pronunciation, it is gaining recognition as an important component. 

00:01:12 Dr Julie Kerekes 

The ability to convey a message effectively means that beyond its literal and transactional meanings, the message must produce a desirable response and the intended impression. 

00:01:23 Dr Julie Kerekes 

The message conveyed is determined not only by what is said, but also by who says it to whom, for what purpose, and in what context in places of employment, migrant language learners needs to communicate effectively with their superiors, and coworkers have been recognised as vital to their success in obtaining and keeping jobs in their new countries of residence. 

00:01:48 Dr Julie Kerekes 

In recent decades. 

00:01:51 Dr Julie Kerekes 

Wait, sorry. 

00:01:54 Dr Julie Kerekes 

Here we go. 

00:01:56 Dr Julie Kerekes 

Miscommunication in intercultural interactions is potentially exacerbated in instances involving speakers with different levels of proficiency in a given language and cultural norms and expectations also play a part in some of the areas that that learners sometimes. 

00:02:16 Dr Julie Kerekes 

Find challenging, such as the politeness, directness and appropriateness. 

00:02:22 Dr Julie Kerekes 

Typical features of pragmatics, instruction in language classes address how to modify face threatening acts such as requests, also building rapport through common ground with one's interlocutor and recognising cultural differences in order to alleviate potential areas of misunderstanding. 

00:02:43 Dr Julie Kerekes 

Awareness of the importance of interpersonal skills in workplace communication is evident in the numerous terms used around the globe. 

00:02:50 Dr Julie Kerekes 

To refer to this slippery concept called horizontal skills, according to Joe, in Greece finish Ness in Finland, skills in being human. 

00:03:03 Dr Julie Kerekes 

In Malaysia, social competencies or human skills in Hungarian and the term soft skills, which has been become ubiquitous in China and New Zealand, the United Kingdom, North America and around the globe in human resources settings, as well as among lay people discussing work. 

00:03:23 Dr Julie Kerekes 

Although vaguely defined, soft skills generally include one's adaptability and the ability to problem solve, collaborate, resolve conflicts, empathise, negotiate, and persuade in both written and spoken modes of workplace communication. 

00:03:43 Dr Julie Kerekes 

So the objectives of today's presentation is to examine perceptions of soft skills in a Canadian vocational training setting and to understand some of the ideologies behind the use and application of this term and its effect on employment seekers who are. 

00:04:00 Dr Julie Kerekes 

Students in this vocational training setting. 

00:04:07 Dr Julie Kerekes 

22% of Canada's population is immigrants, many of whom have a dominant language which is neither English nor French, which are candidates to official languages. Language skills but not soft skills per say, have received tremendous attention by Immigration Services. 

00:04:25 Dr Julie Kerekes 

Which view inadequate proficiency in the official languages as a potential barrier to new immigrants successful settlement. 

00:04:32 Dr Julie Kerekes 

Canada's federally funded adult English as a second or additional language programmes span a wide range of ways to address newcomers. Language needs from link, which is language instruction for newcomers to Canada. 

00:04:45 Dr Julie Kerekes 

To enhance language training, which is a sector specific language course for students with Advanced English proficiency, settlement organisations also offer occupation specific language training, a bridging programme lost. 

00:05:01 Dr Julie Kerekes 

Right, a bridging programme which is for immigrants who are skilled in a specific professional field, but who are perceived to need to develop job related English language competencies. 

00:05:16 Dr Julie Kerekes 

My project takes place at a settlement organisation for which the pseudonym I use is Mesa Centre. It's a large, well established social services organisation in Ontario, Canada and one of its main programmes is immigrant settlement which helps immigrants join the Canadian job market. 

00:05:34 Dr Julie Kerekes 

It it provides counselling employment, bridging programmes for internationally educated professionals, mentoring and English language instruction. 

00:05:42 Dr Julie Kerekes 

This study began as a collaborative project between Laura and the manager of Mesa Centre and Me, a professor of applied linguistics. 

00:05:50 Dr Julie Kerekes 

Laura had approached me before the project began in order to explore how soft skills could be taught more effectively to the newcomers in Mesa centres. ESL courses. She wanted to identify areas for growth. 

00:06:02 Dr Julie Kerekes 

In Macy's curriculum, in order to better meet students needs and market demands. 

00:06:14 Dr Julie Kerekes 

And meanwhile I was creating a graduate course called IWC Intercultural Workplace communication. Excuse me. 

00:06:27 Dr Julie Kerekes 

Over 50% of our Masters in education students or Med students have international student status. 

00:06:35 Dr Julie Kerekes 

And while the majority of our domestic students are able to gain teaching and other practical experience related to language education by working part time during their studies, international students aren't permitted to do so. 

00:06:47 Dr Julie Kerekes 

So one of my objectives in developing this course was to offer the Med students the experience of collecting and analysing authentic empirical data, as well as opportunities. 

00:06:56 Dr Julie Kerekes 

To observe ESL inspection in a Canadian context and the outcome of these combined goals was the creation of this course intercultural workplace communication. I'm sorry about my voice. It's not usually this scratchy. 

00:07:11 Dr Julie Kerekes 

In this course for their final assignment, students were given choices to one of which was to carry out an empirical study at Mesa Centre in accordance with guidelines that I provided, which had been approved ahead of time by the Research Ethics Board. 

00:07:26 Dr Julie Kerekes 

And in the end, 15 of the 22 students enrolled in the course chose that option and became novice researchers. 

00:07:36 Dr Julie Kerekes 

The collaboration offered me an opportunity to create a curriculum which would enable my image students to obtain hands on empirical research experience and a way to apply my research to immigrant services. 

00:07:50 Dr Julie Kerekes 

And the collaborative project therefore sought insights about both Mesa centres, teaching practises and the learning experiences of my students. 

00:08:01 Dr Julie Kerekes 

So together with Laura, I set up an apprenticeship collaboration to support Mason's soft skills instruction, through which my students became contributing. 

00:08:11 Dr Julie Kerekes 

Student researchers. 

00:08:20 Dr Julie Kerekes 

The objectives of the project that's called the twinning project were for my students to gain research experience and to apply their findings to practical recommendations and from Mesa Centre staff to be able to make informed decisions. 

00:08:36 Dr Julie Kerekes 

On the basis of the data analysed by my students and by me. 

00:08:41 Dr Julie Kerekes 

So first, my students who were interested in participating in this project wrote statements describing their interests and professional and educational backgrounds, and then together. 

00:08:52 Dr Julie Kerekes 

Laura and I. 

00:08:53 Dr Julie Kerekes 

Reviewed those statements and we interviewed each of the students and placed them in teams of two to three according to their qualifications and interests, these student. 

00:09:02 Dr Julie Kerekes 

Research teams were then matched with Mesa Centre language courses and their respective instructors, and these became their sites of data collection. 

00:09:11 Dr Julie Kerekes 

They received some training from me in data collection and analysis in the course that I was teaching, and then their research teams designed each research team designed its respective mini study and collected a variety of data addressing soft soft skills. They observed Mesa Centre classroom practises. They interviewed message. 

00:09:31 Dr Julie Kerekes 

Language instructors and some of the English language students. They led focus groups with the staff and administrators at Mesa, and they examined the documented curriculum used by mesas instructors, according to each team's particular research interests. So they didn't all do all of those things, but they each created. 

00:09:48 Dr Julie Kerekes 

A mini study which did some of those things. 

00:09:51 Dr Julie Kerekes 

And they subsequently analysed their respective sets of data and wrote them up as research papers for their term projects. 

00:09:58 Dr Julie Kerekes 

Their findings, as well as a summary report by me, were shared with Laura, the manager at Mesa Centre, and they were utilised by Mesa staff in their subsequent design of an online curriculum for. 

00:10:08 Dr Julie Kerekes 

Teaching soft skills. 

00:10:13 Dr Julie Kerekes 

The collaboration resulted in a rich set of classroom observation and interview data. So together with my then graduate assistant Jean Sinclair, I created a plan to examine the IWCO students analysis in order to better understand the role of soft skills instruction in the. 

00:10:31 Dr Julie Kerekes 

Ideologies of immigrant success conveyed by Mesa Centre to its clients. 

00:10:38 Dr Julie Kerekes 

We reviewed the original data collected by the graduate student teams and we completed and refined our data transcriptions and coded the data into emergent themes through an iterative and collaborative process. 

00:10:49 Dr Julie Kerekes 

We used an inductive analytics strategy that was both grounded in the data and conceptually connected to literature on the topic of normative instructional practises. 

00:10:58 Dr Julie Kerekes 

In the SSL settings. 

00:10:59 Dr Julie Kerekes 

We sought to understand the emic definitions, usages, applications, and rationales for the importance attributed to soft skills instruction at Mesa. 

00:11:09 Dr Julie Kerekes 

Our resulting analysis responds to the student researchers data analysis, which concluded that effective soft skills instruction was occurring at Mesa and that there was also room for improvement. 

00:11:21 Dr Julie Kerekes 

And we we investigated the roles, perceptions and implications of soft skills and instructions as the largest and most linguistically diverse province in Canada. 

00:11:30 Dr Julie Kerekes 

And as the province that receives the greatest number of new immigrants each year, Ontario is an appropriate place for us to seek evidence or counter evidence in relation to gloss 2013. 

00:11:41 Dr Julie Kerekes 

Claim that Canada's adult ESL programmes are vehicle. 

00:11:45 Dr Julie Kerekes 

Quote for assimilating immigrants into the norms of the dominant culture. 

00:11:50 Dr Julie Kerekes 

Furthermore, we investigate whether the data substantiate Hawks idea that Canadian adult ESL classes classes encourage learners to take responsibility for moulding themselves through language and soft skills into desirable workers for Canadian employers. 

00:12:08 Dr Julie Kerekes 

So we use a critical lens to examine how adult ESL courses in the Canadian context conceptualise and teach vocational language skills to recent immigrants. 

00:12:20 Dr Julie Kerekes 

Specifically, we ask, how are soft skills? 

00:12:23 Dr Julie Kerekes 

Wait a minute. Let me move on to the next. 

00:12:26 Dr Julie Kerekes 

Specifically, we asked how are soft skills, customer service skills and fitting into the Canadian workplace conceptualise and address at Mesa Centre? 

00:12:41 Dr Julie Kerekes 

Before I go further, I'd like to acknowledge my co-author of our upcoming paper on this project, Jean Sinclair, and also express my appreciation for my former graduate students and the staff at Mesa Centre who participated in this project. They were really great to work with and we. 

00:12:55 Dr Julie Kerekes 

All learned a lot. 

00:13:01 Dr Julie Kerekes 

Scholars such as Hawke have posited that an assimilationist mentality underlines underlines Canadian ESL Soft Skills instruction, which Hawke argues teaches amorphous behavioural competencies to remediate and augment a purported lack and perceived deficit in the newcomer. 

00:13:20 Dr Julie Kerekes 

In one of her writings, Hawke described an ESL instructional context whose goal was to teach Canadian newcomers to demonstrate that they are not really that. 

00:13:30 Dr Julie Kerekes 

Teaching immigrants soft skills was to wash out this foreignness, not the visibles, but the verbal and nonverbal. Because employers don't want to experience this sense of foreignness, she wrote. 

00:13:46 Dr Julie Kerekes 

One book, which is often referenced by vocational ESL instructors. 

00:13:49 Dr Julie Kerekes 

Is oops, sorry. 

00:13:59 Dr Julie Kerekes 

Sorry about that. Uh. 

00:14:01 Dr Julie Kerekes 

One book, which is often referenced. 

00:14:03 Dr Julie Kerekes 

Is a book an ESO? 

00:14:06 Dr Julie Kerekes 

Book for vocational ESL instructors by LaRoche and Yang and who? And they discussed the concept of hierarchized versus egalitarian cultures in cryptos in. 

00:14:18 Dr Julie Kerekes 

Quotes Laoshan Rutherford's 2007 book connects soft skills with his purported dichotomy, claiming that hierarchical people tend to be obedient as their managers to make decisions and prioritise tasks based on the position and title of the delegating. 

00:14:36 Dr Julie Kerekes 

Person and in contrast, they suggest that egalitarian people are more likely to be empowered, prioritise tasks based on urgency and importance, and feel relatively comfortable disagreeing with their boss. The field of social linguistics has been at the vanguard of critiquing such dichotomization. 

00:14:53 Dr Julie Kerekes 

And our very own Joe Angoori has been at the head of this emphasising social worlds as not static, but instead constantly evolving and becoming through language. 

00:15:10 Dr Julie Kerekes 

The attribution of soft skills to Canada's purported western, non hierarchical workplace culture is echoed in the Ontario Society of Professional Engineers 2014 Research report on internationally trained engineers, which states. 

00:15:26 Dr Julie Kerekes 

Internationally, trained engineers have challenges fitting into a Canadian workplace culture therapy. There appears to be a perception that many ITE's may have acquired their experience in more traditional, hierarchical workplaces. 

00:15:39 Dr Julie Kerekes 

Consequently, they may not have the soft skills needed for working in a team. Many Canadian employers seem to require clarity around how non Canadian experience, which they explicitly or implicitly equate with traditional hierarchies, produce the right fit for a Canadian organisation that uses a team model for engineering work. 

00:15:58 Dr Julie Kerekes 

This statement suggests that internationally trained professionals may lack a capacity for teamwork, and importantly, that such a purported lack is sufficient grounds to deny employment. 

00:16:11 Prof Jo Angouri 

So since I. 

00:16:12 Dr Julie Kerekes 

Was originally approached to help Mesa with their soft skills of curricula. 

00:16:16 Dr Julie Kerekes 

I want to now address how they define soft skills. 

00:16:20 Dr Julie Kerekes 

But the interview and focus group data suggests that Mesa staff are not aligned in their articulation of what soft skills are and are not. 

00:16:28 Dr Julie Kerekes 

They do agree, in their view of soft skills as a component of English language competence, which can and should be addressed across all levels of ESL. 

00:16:36 Dr Julie Kerekes 

And Laura illustrates this point by presenting examples of soft skills that can be addressed in beginning ESL courses. And she says what is OK to ask in certain situations, body language, eye contact, what's considered to be polite in Canada, showing initiative now that can be broken down to a very, very basic level. She values students willingness to express their opinions and make suggestions. 

00:16:59 Dr Julie Kerekes 

Which she sees as aspects of pragmatic competence in the workplace. 

00:17:07 Dr Julie Kerekes 

Roma, one of message ESL instructors, attributes soft skills to cultural fit and also points out discrepancies in definitions of soft skills, and she says I have a problem with soft skills because everybody defines it differently. 

00:17:20 Dr Julie Kerekes 

My Bible for teaching ELT is Lionel La Roche and he defines soft skills as cultural fit. He gives a very clear. 

00:17:27 Dr Julie Kerekes 

Definition. What is it exactly that students don't know? They don't know what they don't know, especially culturally, how they define it. So what I teach, I call it culturally fitting. 

00:17:36 Dr Julie Kerekes 

Skills, not soft skills. 

00:17:38 Dr Julie Kerekes 

In essence, soft skills are equated by Laura and some of her staff with the ability to do things the Canadian way, as demonstrated in her description of the pedagogical approach of Ron, one of Mason's teachers, and Laura said he basically told me he weaves soft skills into most of what he teaches, so any opportunity that arises, he's going to show his students how to do it the Canadian. 

00:17:59 Dr Julie Kerekes 

Way, whether distinguishing between cultural fit and soft skills, or equating the two concepts. 

00:18:05 Dr Julie Kerekes 

These instructors converge in their perspectives that it's their responsibility to assist their students in understanding Canadian culture in order to be able to communicate effectively. 

00:18:15 Dr Julie Kerekes 

Marjorie, one of the student researchers, corroborated this without considering that Canadian culture may have numerous varieties, and she presented a monocultural view of Canadian culture, stating simply, you have to be aware of what the culture is here. 

00:18:32 Dr Julie Kerekes 

Fundamentally, a clear definition of soft skills is lacking. Although staff firmly expressed the need. 

00:18:37 Dr Julie Kerekes 

To teach such skills. 

00:18:38 Dr Julie Kerekes 

One message conveyed here is that the culture of Canada cultivates a willingness to express one's opinion and be yourself, while another, ironically, is that this disposition of offering one's thoughts and suggestions must be adopted, even if it doesn't come. 

00:19:00 Dr Julie Kerekes 

Aligned with Larosa's ideas, Laura characterises the inability to fit into a Canadian workplace culture as the main reason internationally educated professionals have difficulty finding jobs in their fields. 

00:19:12 Dr Julie Kerekes 

She agrees with LaRoche in her dispute of the widely held beliefs. 

00:19:16 Dr Julie Kerekes 

That a lack, that a. 

00:19:17 Dr Julie Kerekes 

Lack of Canadian work experience is the most prominent obstacle. 

00:19:20 Dr Julie Kerekes 

To obtaining suitable employment. 

00:19:23 Dr Julie Kerekes 

And she says if an employer sees that a person will easily integrate into their team and has the hard skills, then no employer will say, whoa, whoa, but you don't have any experience. 

00:19:32 Dr Julie Kerekes 

In Canada. 

00:19:38 Dr Julie Kerekes 

What's lacking in the instructors responses, however, is a critical examination of what it means to easily integrate. Laura shares her perspective, while again expressing the belief that soft skills are inseparable from personality traits. She encourages language students to create. 

00:19:55 Dr Julie Kerekes 

Themselves a new persona in their new country of residence, setting aside their former identity and replacing it with one that fits into the new Canadian setting. 

00:20:05 Dr Julie Kerekes 

In fact, she describes this process as her most successful moment. Mentoring internationally trained professionals. And she says, I realised that I have to build. 

00:20:14 Dr Julie Kerekes 

We have to build a persona, a Canadian persona, an internationally trained engineer who spoke English very well came from a very different culture, and it was very difficult to understand him and also to get his nonverbal communication. 

00:20:26 Dr Julie Kerekes 

Feels anywhere close to. 

00:20:28 Dr Julie Kerekes 

Canadian Ish resembling anything that would be successful in an interview here. And then I told him that he really needs to think of himself as as who he is, but who he is in Canada. 

00:20:39 Dr Julie Kerekes 

So not a complete, not a different person, but the Canadian version of himself. And he started working on it and we got to incredible results results just after a few classes. 

00:20:49 Dr Julie Kerekes 

Because he realised that it goes deep down to identity, that he really has to somehow figure out a Canadian identity for himself. 

00:21:01 Dr Julie Kerekes 

Lord described the homework assignment she gave this. 

00:21:03 Dr Julie Kerekes 

To you. 

00:21:04 Dr Julie Kerekes 

He was to search for a celebrity that he would like to emulate, so that. 

00:21:08 Dr Julie Kerekes 

He could be. 

00:21:09 Dr Julie Kerekes 

Could build a Canadian identity based on that kind of a role model. 

00:21:13 Dr Julie Kerekes 

Thus, she stated it was their homework to figure out who they were in this new culture. So it wasn't me prescribing anything. It was a bit of a journey, and it was interesting. 

00:21:22 Dr Julie Kerekes 

The results were good. 

00:21:24 Dr Julie Kerekes 

Lawry's student was expected to take responsibility for adapting his very identity to assimilate to Canadian society. 

00:21:35 Dr Julie Kerekes 

In the focus group data, much of the teachers discussions of soft skills Centre on getting along with others in the workplace while at the same time speaking one's mind to a certain degree. 

00:21:46 Dr Julie Kerekes 

Roxanna and ELT instructor at Mesa, suggests that agreeing making a suggestion and responding politely comprise soft skills as well as knowing how to interact with others. 

00:21:56 Dr Julie Kerekes 

Like, how do you say no? How do you be assertive? How do you? 

00:21:59 Dr Julie Kerekes 

Give and respond to criticism. 

00:22:02 Dr Julie Kerekes 

The link curricular material emphasises the need for employees to share their personal characteristics and skills, such as being friendly at work employees like and. 

00:22:11 Dr Julie Kerekes 

So here's a quote from the curriculum curriculum at work, employees like to be friendly. They go on coffee breaks and lunch together. They talk to each other about things that are unimportant or don't cause bad feelings. 

00:22:23 Dr Julie Kerekes 

This friendly conversation is called small talk, the ability to make appropriate small talk is identified by the instructors as a crucial component of soft. 

00:22:32 Dr Julie Kerekes 

The classroom observation data indicate that appropriate small talk topics in May site classes include greetings, the weather, clothing, food, pets, sports, what one did or will do on the weekend once children and in general shared interests. 

00:22:48 Dr Julie Kerekes 

In one class responding to prompts by the instructor, the students identified topics not appropriate for Canadian small talks, and these included identified by them. These included marriage, politics, religion, ones, salary, ones, weight and personal questions. 

00:23:04 Dr Julie Kerekes 

They didn't, however, consider the complications of topics which may be shared interests and still inappropriate. Furthermore, small talk appropriateness was considered strictly in terms of topic choice. 

00:23:16 Dr Julie Kerekes 

The instructor, Sophia, used a handout in her class that focus on appropriate topics for small talk, but it didn't address such intricacies as appropriate ways to talk about the various. 

00:23:26 Dr Julie Kerekes 

Suggested topics or the possibilities that the context as well as ones who one's interlocutor is, would be influential in determining the appropriateness of a given. 

00:23:38 Dr Julie Kerekes 

The implicit message of these lessons on workplace matters is that normative expectations of small talk differ substantially between the students. Home countries in Canada, but that the Canadian expectations alone are self-evident and natural. 

00:23:56 Dr Julie Kerekes 

Some of the workplace soft skills lessons on both the topic of job interviews and the topic of customer service interactions appear. 

00:24:04 Dr Julie Kerekes 

Be grooming the English learners for low status, low paying jobs. In Canada, the lessons are prescriptive and they emphasise self entrepreneurship and seem to be designed to affect students, buy in into the system. 

00:24:18 Dr Julie Kerekes 

The customer service lessons were imbued with an emotional message, which is that the marketplace is where immigrants, as members of the workforce, can experience emotional satisfaction and in turn supply that to the customers. 

00:24:34 Dr Julie Kerekes 

Creating an emotionally satisfying experience is critical for customer service, and the students should provide this service by giving all of themselves at all times, regardless of salary. 

00:24:44 Dr Julie Kerekes 

Brandon's prompt illustrates this disposition in his course, which specialised in customer service and administration for relatively advanced students. 

00:24:56 Dr Julie Kerekes 

He asked his students to imagine themselves as recipients of good customer service and to provide descriptive words about that experience. 

00:25:03 Dr Julie Kerekes 

And in this exchange, he attempts to elicit an emotional response from his students. He reacts to their responses that they would feel happy and relaxed by proclaiming that receiving good customer service will make students more than happy. 

00:25:16 Dr Julie Kerekes 

They'll feel that all of their problems have been solved. 

00:25:19 Dr Julie Kerekes 

Brandon's lesson goes on to elicit responses defining excellent customer service, and he supplies a list of negative emotion words to describe how customers feel when they receive poor customer service. 

00:25:31 Dr Julie Kerekes 

Then they explore a list of positive emotions associated with good customer service. 

00:25:39 Dr Julie Kerekes 

When one student suggests that better customer service may be associated with better salaries, Brandon replies. OK, let's take away the salary aspect of it. 

00:25:48 Dr Julie Kerekes 

Think about all the people who work at places like all the retail stores McDonald's, where minimum wage is paid. Do you get really horrible service because of that sometime? 

00:25:58 Dr Julie Kerekes 

But Brandon says very rarely because these businesses, especially in the food industry, the fast food chains customer service is important because the people serving the coffee, serving the sandwiches and so on, even though their salary is small. 

00:26:12 Dr Julie Kerekes 

The minimum wage is paid. They're trained, they have to have good customer service. 

00:26:17 Dr Julie Kerekes 

It doesn't matter what job they do once their job is to provide a service, they give it their 100% and that's what we as customer service people are supposed to do. 

00:26:26 Dr Julie Kerekes 

So let's look at customer service best practises. So the first thing any organisation does, they provide a service service service with no excuse, no excuses. My job is to provide a service. So that is what I'm supposed to do. 

00:26:40 Dr Julie Kerekes 

In this exchange, students are presented with certain societal norms as truths. English language students are expected to buy into the service model regardless of salary. 

00:26:49 Dr Julie Kerekes 

Brandon doesn't suggest that a subservient attitude will result in students moving into better paying positions. Rather, good customer service is a duty that employees must fulfil at all times. 

00:27:00 Dr Julie Kerekes 

Without exception. 

00:27:02 Dr Julie Kerekes 

Language teaching here has the potential to serve as an apparently benign cloak that masks the ideologically driven norms being taught. 

00:27:10 Dr Julie Kerekes 

Macy's English language students are expected to accept low paying customer service positions and to embrace embrace them without concern for salary. 

00:27:18 Dr Julie Kerekes 

Macy's top down pedagogy reflects the expectation that students should surrender their cultural or personal idiosyncrasies in order to fit into their purported white Canadian middle class business New Year. 

00:27:31 Dr Julie Kerekes 

As Brandon's students learn to provide emotionally driven services, they're also taught how to expect the same as customers. 

00:27:37 Dr Julie Kerekes 

And in this way, they become empowered to participate in Canadian capitalism as both producer and consumer of services. 

00:27:45 Dr Julie Kerekes 

Whose experiences full personal, who experience full personal and professional satisfaction as a player in the market, the classroom data reveal a pedagogy that may indoctrinate students into advance capitalism, a hierarchy in which they are expected to acquire capitalist work attitudes and to take a subservient role. 

00:28:10 Dr Julie Kerekes 

Mesa staff value intentions the ideologies observed in this data set have the potential to promulgate inequitable treatment of immigrants by affecting the attitudes of Canadian employers and the immigrants and job seekers themselves. 

00:28:25 Dr Julie Kerekes 

The pedagogical methods utilised at Mesa for soft skills instruction appear to be underpinned. 

00:28:30 Dr Julie Kerekes 

By a prescription is sometimes deficiency oriented teaching philosophy. Students are expected to be passive recipients of cultural norms and to unquestioningly adapt their own identities to these norms, such that they will acquire a Canadian persona, fit into a monocultural Canadian workplace, and buy into existing ideologies that maintain, maintain a status quo unfavourable. 

00:28:52 Dr Julie Kerekes 

To internationally educated professionals aspiring to climb the socioeconomic ladder within their professional fields. 

00:29:02 Dr Julie Kerekes 

Laura's emphasis on developing a Canadian identity has the markings of an ideologically loaded pedagogical approach that, on the surface appears to be entirely self-evident, as indicated by her description of assigning her to her students to develop for themselves a Canadian persona. 

00:29:20 Dr Julie Kerekes 

There there are. 

00:29:21 Dr Julie Kerekes 

Lots of limitations to the study that I've just described to you. 

00:29:29 Dr Julie Kerekes 

Since the data were collected using a variety of methods and by a number of different graduate students, they don't represent a comprehensive scope of pedagogical practises and beliefs. 

00:29:38 Dr Julie Kerekes 

At Mesa Centre they do provide. However, an illustrative examples that help bridge the conceptual concerns in the existing literature and can be used to make constructive suggestions for developing. 

00:29:50 Dr Julie Kerekes 

Culturally sensitive language teaching approaches. 

00:29:54 Dr Julie Kerekes 

There may be more effective and sensitive methods for soft skills instruction in newcomer language classes than those discussed here. 

00:30:01 Dr Julie Kerekes 

Thompson and Derwing, for example, recommend that culture should be explored rather than taught. While some scholarship still recommends the explicit teaching of pragmatics as self-evident truth. 

00:30:13 Dr Julie Kerekes 

Without a critical or reflexive lens, the time is, uh, the time is right for a critical reflective reflexive practises practise in the teaching and learning of soft skills to come to fruition in actual teaching methods and curricular materials. 

00:30:33 Dr Julie Kerekes 

Thank you very much and I. 

00:30:36 Dr Julie Kerekes 

Look forward to your thoughts and comments. 

00:30:42 Helena Wall 

Thank you very much, Julie. I am going to end the recording there. 

 