In today's global market place the way we design, manufacture, sell and maintain engineering products is constantly evolving. Few modern products are purely mechanical or electronic but involve integrated systems. These products must be designed and manufactured to meet ever more demanding quality and cost targets in manufacture, in service throughout their working life and at the end their of life, when recycling is required to protect our environment.
The way customers purchase products is changing. Customers no longer want to own equipment such as aircraft engines and have to undertake their own maintenance and service. Airlines want to lease engines from the manufacturer and pay for 'power by the hour'. Manufacturers are no longer simply selling a new product. They must take responsibility for the product from 'cradle to grave', often supplying a combined package of products and services to their customers. This approach is not isolated to one industry. For example, IBM offer a service that lets customers buy Linux computing capacity by the hour, in the same way that they would in buy kilowatt-hours of electricity.
To meet these evolving business challenges industry must find individuals who understand both the technical and business requirements for this new generation of products and services. These individuals must be able to communicate effectively with all the specialists involved to develop business processes to design, manufacture, distribute, maintain and recycle these new product and service packages.
The Engineering Business Management degree is designed to develop these individuals. It offers a broad curriculum of both technical, design and business subjects and emphasises the interfaces between engineering and business disciplines. The skills acquired will open up a wide range of career opportunities where an interface between technical and business personnel is required in functions such as product design, contract management, manufacturing, supply chain management and servicing & maintenance.