How we can identify, develop and implement a strategy in how we go to market?
Competitive Arenas – Where will we be active – in what sectors, markets, segments, technologies?
Vehicles – How will we get there – what products and services, value chains, or business model?
Differentiators – How will we win in the marketplace – what is our competitive advantage over alternatives faced by the buyer?
Staging – What will be our speed and sequence of competitive moves?
Economic Logic – How will we obtain returns?