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Business Strategy (LF912)

How we can identify, develop and implement a strategy in how we go to market?

Competitive Arenas – Where will we be active – in what sectors, markets, segments, technologies?

Vehicles – How will we get there – what products and services, value chains, or business model?

Differentiators – How will we win in the marketplace – what is our competitive advantage over alternatives faced by the buyer?

Staging – What will be our speed and sequence of competitive moves?

Economic Logic – How will we obtain returns?