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Marketing Management (IB9J6)

This module will enable you to-

Understand the role and importance of marketing within the general business context;

Know and correctly utilise the terminologies, concepts and methods for marketing analysis and marketing strategy development;

Research, synthesise and apply marketing knowledge to real and practical examples;

Identify and evaluate key factors affecting marketing decisions;

Communicate findings in appropriate language/terminologies;

Construct a succinct and focussed marketing plan;

Improve business presentation skills;

Analyse the market and develop a marketing strategy for a particular product or business; and

Appreciate the best practice approaches adopted by marketing oriented organisations.