All human behaviour results from psychological mechanisms and psychological mechanisms ultimately become the point of inception for sexual selection, conspicuous behaviour, self-compassion and fitness indicators. I am interested in using quantitative analyses and computational modelling to contribute to the theory of evolutionary psychology and consumer psychology.
Sexual selection; Conspicuousness; Creativity; Happiness and contentment.
Shaikh, S., Malik, A., Akram, M.S., & Chakrabarti, R. (2017). Do luxury brands successfully entice consumers? The role of bandwagon effect, International Marketing Review, 34 (4), 498 – 513.