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NEMODE : New Economic Models of the Digital Economy


About the Project

NEMODE is an initiative under the Research Councils UK (RCUK)’s Digital Economy research programme to bring together communities to explore new economic models in the Digital Economy.

The primary objective of NEMODE Network+ is the development of a network of academics and practitioners for the purpose of co-creating knowledge of New Economic Models (NEM) emerging from the Digital Economy (DE).

This network will be a virtual centre of excellence for the field and inform the development of policy and through increasing media interactions increase public awareness and help stimulate new business opportunities.

The project's vision is to establish an internationally-leading community which produces evidence-based knowledge to address the 'big questions' such as:

  • what are the new economic models and in what contexts are different models appropriate?
  • what are the barriers to the development of these models and how can they be overcome?
  • how can businesses take advantage of new opportunities emerging from the Digital Economy (DE)?


Why NEMODE matters

The work that NEMODE does is timely and topical. The ‘Big 4’ tech giants – Apple, Google, Facebook and Amazon – are competing to become the single biggest provider of digital services. In business services there is intense competition between IBM, SAP and Oracle to provide ‘knowledge solutions’ and in the Public Sector there are the challenges of assisted living, privatisation of education and healthcare and the Big Society agenda.


NEMODE's activities are expected to widely benefit all the communities involved, and to help them to take forward and exploit the outcomes of the research and training investments already made through the DE theme. The NEMODE Network+ will engage with its relevant communities through various activities that include:

  • Pro-active networking activities (workshops, meetings and interactive fora) that reach out to all areas within the RCUK DE portfolio and allied areas. The Network+ will make and maintain links with industry and users, including the third sector, and use this opportunity to establish global leadership in research in New Economic Models.
  • Horizon scanning - identifying and prioritising the research and societal challenges in New Economic Models and develop future “Grand” challenges in the DE area, and generating various reports and other outputs; e.g. working with government departments to help inform and influence policy.
  • Placements/secondments for students and research fellows in commercial and government organisations. A big feature of each Network+, this will encourage ideas generation and knowledge exchange between users and the knowledge base.
  • Support for ‘scoping study funds’ for prioritised activities to help create higher quality research grant proposals.


Research Team

Professor Roger Maull, University of Exeter Business School (Principal Investigator)
Professor Irene Ng, University of Warwick (Co-investigator and lead, NEMODE virtual web-collaboration)
Professor Mike Chantler, Heriot-Watt University (Co-investigator)
Professor Andy Neely, University of Cambridge (Co-investigator)
NEMODE Network Web Administrator (WMG): David Reynolds






Research Councils UK


Project Timeframe

April 2012-March 2015




David Reynolds d dot j dot reynolds at warwick dot ac dot uk


Project Poster

NEMODE poster