2016 Summer Conferences
The Service Systems group presented their latest work at some of the key service conferences this summer:
10th International Workshop on Value Modeling and Business Ontologies, Trento, Italy: March 10-11
- Susan YL Wakenshaw & Xiao Ma: Social Representation of Value: An Empirical Investigation
European Marketing Academy Conference (EMAC) 2016, Oslo, Norway: , May 24-27
- Sebastian Alexander Schubach, Nicole Jasmin Heß, Jan Hendrik Schumann & David Reynolds: Is a Paying Customer Always Better? The Importance of Customer Orientation Towards the “Free” Customer in Two or Multi-sided Markets
LaLonde Service Management Conference 2016, La Londe les Maures, France: May 31-June 3
- Max Green & Phil Davis: Two Strands of Servitization- A Thematic Analysis of Traditional and Customer Co-created Servitization and Future Research Directions
- Irene CL Ng & Susan Wakenshaw: The Internet-of-Things: Review and Research Directions
- Xiao Ma, Jay Bal, Susan Wakenshaw & Ahmad Issa: Co-creation in service assemblages for service innovation: An empirical investigation. (Forum presentation)
2nd Service Science Forum (SSFV2016), Venice, Italy: June 12-13
- Jennifer Chandler, Melissa Akaka, lias Danatzis, Carolin Wernicke, David Reynolds & Irene Ng: Toward a Personal Resource Planning (PRP) Schema in Data Contextualization through the Hub-of-all-Things (HAT)
5th Forum of Markets & Marketing (FMM2016), Venice, Italy: June 13-16
- Susan Wakenshaw & Xiao Ma: Consumer Relationships in Service Systems
- Peter Ward & David Reynolds: Exactly How Do Resources ‘Become’? An Investigation into the Antecedents of Resource Integration [For Doctoral Colloqium]
25th Annual Frontiers in Service Conference, Bergen, Norway: June 23-26
- Phil Davies, Irene Ng & Greg Gibbons: Shifting the Boundary at Which We Design and Innovate – Toward a General Theory of Modularity in Use
- Xiao Ma, Jay Bal, Susan Wakenshaw & Ahmad Issa: Co-creation in Service Assemblages for Service Innovation: An Empirical Investigation
- David Reynolds & Peter Ward: Going Native: Hedonic Consumption Of Digital Advertising (Doctoral Consortium)
Photo of Bergen by Víctor Vélez/Flickr