Christopher Moir is a Principle Fellow in economics at WMG. He teaches a course on International economics on WMG masters programmes. His research interests focus on the possible firm adoption and subsequent diffusion of combinations of complementary technologies which stimulate multiple senses (visuals, audio, smell, touch etc.) in a natural manner. He is also interested in how car drivers respond to multisensory cues inside and outside the car in relation to the level of carbon dioxide emissions from cars. Christopher joined WMG as Principal Fellow Economics on 1 June 2007 from the UK Government Economic Service. His last job was at the Department of Trade and Industry, where he was Director Industry Economics and Statistics. His main interest was to relate policy to economics and evidence among some of the most contentious issues facing the department. How to deal with the crisis and subsequent closure of MG Rover, the levels, forms and amounts of government support to be given to UK civil aerospace, and balancing government policy on reducing carbon emissions with sustaining the competitiveness of UK business, generic as opposed to specific sector targetting of government industrial policy are all examples. He was also responsible for a research programme that examined and tried to explain variations in UK firm performance compared to firms in the same sector in France Germany and the US.
Before being appointed Director Industry Economics and Statistics in 2002 Christopher was Director of International Economics at the DTI. Here his economics was applied to UK trade policy and the objectives and required resources of UK government assistance to UK firms overseas particularly in developing countries. Two issues dominated UK trade policy in the early part of this decade. The first was what should be the EU position in the, then anticipated, Doha round of multilateral trade negotiations on questions like the linking of environmental and labour standards to trade measures. The second was resolving very damaging trade disputes between the EU and the US. Christopher worked very closely with the then Director General Trade Policy in the DTI to find solutions to both of these questions whilst minimising the costs to UK interests.
Working as a professional economist in DTI followed a number of years in this role in the Scottish Office and the National Economic Development Office. For a brief period between first and second degrees Christopher ran a small knitwear company making and trying to sell ski sweaters to retailers in Canada.