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Dan Peavoy Interview

Manufacturing data and mountain biking | we interviewed Dr Dan Peavoy

Dan Peavoy, Innovation Manager, SME Group, talked to us about how collecting and analysing datasets can help drive business productivity.
He also touches on his Manufacturing Information Platform (MIP) development and his love of electrical tinkering, tennis and mountain biking. Interviewed by Charlie Ward, Marketing and Communication Executive at WMG.

 Dan, what do you consider to be your specialism?

My specialism is data analysis and machine learning. I bring that into manufacturing through my role. It’s really well known in services, retail and finance, but less so in the manufacturing industry. I think there’s just so much opportunity there. The challenge is collecting useful data sets, which is why we develop sensors and barcode scanners. It’s all about capturing data in a quick and digestible way.

 How did you end up where you are?

I’ve grown up, lived and worked in Coventry most of my life. Coventry is a manufacturing hub, but I never thought I’d go into manufacturing. However, since my family all worked in automotive factories at one time or another, perhaps it’s not surprising I ended up here. I have a background in applied maths, so a more natural route would have been going into finance or research in a University. However, after getting a job in research and technology helping businesses, and having done my PhD in simulation, digital manufacturing support seemed like a great place for me.

What’s been your favourite job role?

This one! I’ve really enjoyed working on the Manufacturing Information Platform. We’ve basically developed software to collect real-time data for businesses to be able to see everything that’s going on in their manufacturing floor. We create and implement all the sensors that can be fixed onto machines that feeds back productivity data directly into the hands of the company. I’m really proud of what we have achieved with it and the more companies who come to us and use it, the more excited I get because it’s making a real difference. One company we’re working with is ready to get the information dashboard up on the factory wall!

What hobbies do you have that tie into your role?

I do a lot of tinkering with electronic stuff at home. Mostly with computers and software like raspberry pi type systems. Other than that, I like playing lots of tennis and mountain biking.

At work, when are you happiest?

I’m happiest when I’m delivering technical solutions and can see things we’ve created operating in factories. I like the variety and independence in my job to be creative and come up with new ideas and innovate with real commercial applications.

Can I have a photo of you in your natural habitat?

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For more general information about the SME team, email 

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Follow him on LinkedIn here