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Our team


Dr Mark Swift

CTO, WMG centre HVM Catapult
Head of SME Programmes

Mark leads WMG’s initiatives focused on helping SMEs grow through research led innovation and developing new skills. In over 10 years at WMG this has included developing and operating an online eMarketplace with over 12,000 members, constructing a 5,000m2 digital laboratory, leading the International Institute for Product and Service Innovation. His work has culminated in launching over 10 tech start-ups, working with hundreds of small businesses and creating, or safeguarding, over a 1,000 industry jobs. Mark has experience of bringing innovative research to market, running knowledge transfer programmes and helping to grow small businesses. He has a background in manufacturing systems, previously working for International Paper, Hasbro and BMW UK.


Scott Crowther

Innovation Manager

Scott has 20 years' experience of taking Digital Technology solutions to market for various SMEs, including running his own micro-enterprise. Most recently, he was responsible for the delivery of combined social media, cloud computing and smartphone App projects for telecommunication and energy companies across Europe.



Onur Eren

Innovation Manager

Onur is a talented and ambitious Technologist with a strong academic background and experience in Digital Manufacturing. He is a Master Black Belt Lean & Six Sigma practitioner who has proven track record of successful Lean deployments in multi-site, multi-cultural environments, defining and leading improvement strategies within complex organisations.

piero Filippin

Piero Filippin

Innovation manager

Piero is a Computer Engineer with 20 years' experience of working together with SMEs in the UK and Italy. His areas of expertise span from Cloud Technology to Web-enabled and Mobile Applications, with a particular interest in Logistics and Traceability using NFC, RFID and barcodes.

Phil Gibbons

Phil Gibbons

Project Technician

Phil has over 25 years’ experience in precision engineering, as well as knowledge in Additive Layer Manufacturing / 3D Printing. He is responsible for the efficient operation of the IIPSI Technical Hall as well as dealing with all staff and health and safety related issues for the area.

Dr Paul Lansdell

Innovation Manager

Dr Paul Lansdell is an Innovation Manager based at Warwick University in the WMG SME support team. He is a metallurgist with materials and electrochemistry experience, having worked in a variety of industries in many different roles. He brings a wealth of knowledge and experience to any problems he may address. A chartered engineer for over 30 years with specialist subjects encompassing casting, surface engineering failure analysis and railway engineering. He is widely experienced in supply quality engineering supporting supply chain activities from suppliers based in the UK, Europe and China. He is an active Director of the Institute of Materials Finishing, having been President of the Institute during 2010 – 2013. His interests include fuel cells, the light weighting of all transport infrastructures and the development of a circular manufacturing activity minimising the carbon footprint of all engineering activities.


Dr Kylash Makenji

Innovation Manager

Dr Kylash Makenji is an Innovation Manager based in the WMG SME Group, he is an experienced Chartered Engineer working in the development of innovative polymer materials and processing techniques. Kylash has a strong industrial background, as a tier 1, supply chain, manufacturing of high volume products to Automotive OEM’s. His experience to date has been around the processing of plastic material using injection moulding & extrusion, with a strong emphasis on technical and novel hybrid processes. Kylash also has the ability to troubleshoot, problem solve manufacturing issues, and is able to characterise materials using a range of techniques. Kylash is passionate about the elimination, reduction, reuse and recycling of waste plastic materials, he is a member of the BPF Education and Skills Committee. He has numerous peer reviewed publications, conference papers and book chapters.

Dr Jen Manerova

Technology Transfer Engineer

Jen has a strong academic background with Master’s degree in chemistry and nanotechnology from the University of Hull and PhD in chemical engineering from the University of Sheffield. As part of her undergraduate studies, Jen undertook a placement at Tata Steel Research laboratories where she worked on development of flame retardant polyurethane foam formulation for metal-faced structural panels as well as water-based coatings for rust protection of metals. Jen’s PhD project focused on development of a reactor capable of simultaneous Raman spectroscopy and electrochemical characterisation of high temperature solid oxide cells for better understanding of reaction mechanisms as part of a large EPSRC-funded programme grant Coordinated Approach to Carbon Capture and Utilisation (4CU).

Jen’s research interests include second-life battery applications for energy storage, electrochemistry, and next-generation energy storage materials, their synthesis and characterisation.

Dr Liz McArdle

Dr Liz McArdle

Innovation Manager

Prior to joining WMG Liz spent over 20 years working with companies to improve and innovate their processes in order to deliver to their customers. Originally she worked in a small envelope manufacturing company, accessing knowledge from the local University to support improvements, before moving to a multinational oil and gas equipment manufacturing organisation, initially to provide support to their test and assembly areas but latterly more focused across the entire business. This experience ignited her passion for ensuring improvement and innovation drive value for the customer. She pursued this through her Engineering Doctorate and consultancy role, providing hands on support and coaching to multiple manufacturing organisation globally.

Her areas of expertise are assessing businesses for innovation and improvement opportunities, as well as applying data analysis and innovation tools to unlock potential in business and manufacturing processes.


Dr Paul Milne

Innovation Manager

Paul has 19 years’ experience of working in Industry and Government in development and research environments in defence and aerospace applications. Paul has extensive experience of developing new and innovative materials and has a track record of developing materials and coatings with enhanced optical, mechanical and adhesive properties. During this time he has built up considerable experience of product development processes. Paul has lead projects, collaborations and research teams and was most recently a director in an SME specialising in novel coating technology.


Jennie Murray

Technology Transfer Engineer

Jennie joined the team in 2016 as a design specialist, armed with a portfolio containing award-winning designs and industry experience in new product development, branding and creative consultancy.

Helping corporate teams realise the strategic value of design, Jennie has co-developed and leads the innovation programme, ‘Create, Test & Launch’ (CTL). These interactive workshops combine principles of Lean Start-up and Design Thinking tools to enable businesses to identify new profitable opportunities through to the development of market-ready solutions.


Dr David Norman

Technology Transfer Engineer

David is an Electronics Engineer with over 15 years' experience working in both industry and academia. David has worked in Germany on the latest in-home entertainment systems and sensor electronics and in the UK on robotics, actuation controllers, LED lighting systems, electronic design for EMC and CE marking


Mita Panchal

Project Officer

Mita has over 16 years' experience of delivering business support to SMEs through Government and European Union funded projects. Previously worked at Coventry University Enterprises supporting various ERDF projects, and at WMG the Product Innovation Accelerator and the Digital Innovation for Manufacturing projects.


Dr Daniel Peavoy

Innovation Manager

Dan has worked for the High Value Manufacturing Catapult since 2012. He has been technical lead for a diverse range of projects including big data technologies and simulation, involving multiple project partners from different sectors. He has an academic background in statistics and data science and applies this knowledge to support the digital manufacturing strategy at WMG.


Neil Jeffree

Technology Transfer Engineer

Neil Jeffree is an experienced Product Designer with an MA Design degree from Staffordshire University. After graduating in 1993 he worked for Royal Worcester were he designed numerous homeware products, including merchandise for the Jamie Oliver brand. He is very well experienced on a variety of CAD software systems and the utilisation of numerous rapid prototyping facilities. In 2008 he left Royal Worcester to form his own Product Design and Development consultancy, specialising in developing products for the global homeware market. During that time, he worked for globally recognised brands - Lakeland Ltd, Wedgewood, Maxwell & Williams, as well as travelling globally advising on manufacturing processes and materials and assisting with the development of a technically challenging product. In 2019 he joined the WMG SME Group, since then he has gained further experience with different CAD and ALM technologies, as well as creating and delivering a practical workshop to industry.

Caroline Guest

Innovation Manager

Caroline has a MEng (1st class hons) in Mechanical Engineering from the University of Bristol and an MSc in Sustainable Manufacturing from Cranfield University. She has a wealth of experience across many areas of Automotive Engineering from working with Ford Motor Company over a period of 19 years. Her particular areas of expertise were in Final Assembly and Packaging Engineering, working around the world on vehicle launches. She is also experienced in project management, powertrain manufacturing, launch quality assurance and change management. Her focus now is on developing remanufacturing and more efficient use of resources, particularly in the field of automotive electrification. She has been working on collaborative Innovate UK and APC research projects for the past 4 years on electric motors, fuel cells, and high voltage batteries, as well as developing business strategies for SMEs in the sector.


Simon Garwood

Innovation Manager

Simon has over 35 years of experience in industry, including 25 in automotive working in management roles at Toyota. He has also worked as an internal consultant in a FTSE100 company driving continuous business improvement at all levels.

A Chartered Electrical Engineer, Simon has spent much of his career working with suppliers to the automotive sector, now at WMG supporting manufacturing in the UK by working with SMEs to help get ready for electrification.

James Black

Technology Transfer Engineer

James Black is a Technology Transfer Engineer at WMG and focuses on business transformation. With a background in high value manufacturing and finance, James has over a decade of experience working with high-growth SMEs and startups. Recognising businesses as complex adaptive systems and hooked on seeing profitability, productivity and people flourish, James dedicates himself to end-to-end supply-chain improvement, 3D VR discrete-event simulation and refining decision making under uncertainty.


Dr Chinemelum Nedolisa

Technology Transfer Engineer

Dr Chinemelum Nedolisa has a background in polymers and composites, having studied for his PhD at the University of Manchester. He is vastly experienced in the design and formulation of polymers – especially thermoplastic polyurethanes (TPUs). He has a practical knowledge of different synthetic methods/polymerizations of TPUs and supramolecular polymers (self-healing polymers). He also has a practical knowledge in the compounding and vulcanization of natural and synthetic rubbers. He has a practical knowledge in several polymer and composite processing techniques such as compression moulding, thermoforming/vacuum forming and resin/vacuum infusion. More so, Chinemelum is expert in the use of various polymer and composite characterization techniques such as DSC, DMTA, FTIR, TGA, GPC, NMR, SEM, TEM, SAXS, WAXS, AFM, GC, MS, CT, Rheometry, Tensile testing, Compression testing, Thermal Conductivity testing, alongside many others.