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Business Analytics and Visualisation


Business Analytics and Visualisation



Credit Value


Module Aims

With the ever growing mass of digital data available in every business, large amount of information remains hidden in the data. This information can now be extracted with the help of data analysis (descriptive analytics) to provide a sound and objective support for forecasting predictions (predictive analytics) and related decisions (prescriptive analytics) in business. Business analytics & visualization is the art and science of extracting information from business data and presenting it with suitable graphical tools to provide a sound and objective basis to the decision process.

Principal Learning Outcomes

By the end of module, students will be able to:

  • Identify prescriptive analytics optimization problems in different business settings
  • Perform preliminary analysis of time series data
  • Interpret solutions, formulate managerial guidelines, and make recommendations
  • Communicate solutions effectively and efficiently to a critical audience of non-specialists