Skip to main content Skip to navigation

Homepage contents

Course Content Page


Digital and data technologies have rapidly become some of the most important assets of the modern organisation – bringing both challenges and opportunities. Rather than two separate concepts, typically these tools have a symbiotic relationship: a business’ many digital platforms generate unprecedented volumes of potentially valuable data; whilst the analysis of this data enables such businesses to further develop, personalise and optimise these platforms.

It is within this context, that the Data Science and Digital Operations specialism is positioned. Across various modules, students will develop skills and knowledge in areas such as Big Data, statistics, analytics and machine learning; whilst at the same time building a working knowledge of the tools and techniques used to devise and maintain modern digital platforms.

Course Modules

As part of this specialism, students will take a total of 120 CATs worth of modules, as listed below.

Research Project

The research element is worth 33% of your final grade (60 CATs). This project supports you in developing your personal research skills. If you opt for the Data Science and Digital Operations specialism, your project should focus on management or technology-related issues in companies involved digital and data science.

Tuesday, 01 January 2019

Course content


As part of this specialism, students will take a total of 120 CATs worth of modules, as listed below.

Research Project

The research element is worth 33% of your final grade (60 CATs). This project supports you in developing your personal research skills. If you opt for the Data Science and Digital Operations specialism, your project should focus on management or technology-related issues in companies involved digital and data science.

Friday, 01 February 2019

Entry requirements

Entry requirements

In order to meet our academic entry requirement, you should have obtained the minimum of a UK 2:1 undergraduate degree (or equivalent).

Candidates with a UK 2:2 (or equivalent) may be accepted upon demonstration of relevant professional experience.

We accept students from a wide range of academic disciplines onto the MSc in E-Business Management, including (but not exclusively) Computer Science, Engineering, IT, Media, Business, Marketing, Data Science, and Technology. Through your Statement of Purpose, we will review your rationale for selecting this course, and how you see it helping you to achieve your career goals. If these align with what the course will provide, and if you have sufficiently strong academic credentials, you will be deemed suitable for admission to the course.

If you have a strong technical background and are looking to pursue a highly technical course, we would recommend you consider the specialism in Cloud and Machine Learning Engineering .

e-Business Management is designed for people looking to operate effectively in the e-business environment and to manage or lead either the transformation of existing business processes or the creation of new e-business activity.

English language
If you are a non-native English speaker, we need to confirm that your English language competency is sufficiently good for you to get the most out of your Master's study. You therefore require you to take a SELT (Secure English Language Test) and submit your results as one of your academic requirements.
If you are taking an IELTS test, we require a score of 6.5 (with no less than 6.0 in any one component). Please view our web page here for a full list of accepted tests, together with the grades required.
Friday, 01 March 2019

How to apply

Course code for MSc e-Business Management: P-H1S4
What you will need to provide
  • A completed application form and £60 application fee.
  • A Personal Statement which can be included in the online application.
  • A scan of your transcript (marksheet). If you are still studying, please send us your transcripts to date. NB: if you are made an offer, we will then require you to upload your online degree transcripts and certificate in order to clear your conditions.
  • English language test result (if applicable) - this can be submitted after you have an offer.
  • One reference. If you completed studies less than 2 years ago, this should be an academic reference. If you graduated more than 2 years ago, we will require a professional reference. We contact your referee directly, so please include their valid professional email address on your application form.
  • Candidates with professional experience should include their CV with their application.

You can read more about the application process, and access a link to the application form, on our how to apply web page.

Monday, 01 April 2019

Fees and funding

Tuition fees

The tuition fee for 2022 entry is £16,338 for Home students and £29,950 for International students.

If you are successful in receiving an offer, a deposit payment is required in order to secure your place on the course. Further information about deposits will be communicated to you on receipt of your offer. You can also find more information about tuition fee deposits on our web page. Your remaining tuition fee is then payable at the start of the academic year, or in instalments. For information about how to pay your tuition fees, please review the University's finance web pages.

WMG Excellence Scholarships

WMG Excellence Scholarships are merit-based awards, available on a competitive basis. Awards range from 10% to 50% tuition fee discount.

Applications will be judged on past academic achievement, professional experience, reasons for study, and your vision for the future. View our WMG Excellence Scholarship page for full details on how to apply for this award.

Additional Scholarship opportunities

You might also be eligible to apply for other scholarships from the University of Warwick, such as the Warwick Taught Masters Scholarship Scheme; as well as awards from external funding bodies, including Chevening Scholarships. For additional funding opportunities and eligibility details, please visit our Funding web page.

Wednesday, 01 May 2019


Employability and career prospects

Graduates of our e-Business Data Science and Digital Operations specialism will typically progress into careers with a focus on data analysis, data science, digital operations and/or data visualisation for business management.

Typical roles could include:

  • Data Scientist
  • Data Analyst
  • Digital Operations Executive
  • Project Manager / Product Owner
  • Business Analytics Specialist
  • Digital Transformation Specialist
WMG: a department embedded in industry

You'll be studying in an environment surrounded by professionals from a range of industries and sectors; including hearing directly from industry experts and guest speakers in many of our modules.

Throughout the year, we also host activities and events that will help you to understand potential career pathways including; seminars; external speakers; industrial visits; alumni talks and more. We encourage our students to make the most of the opportunities available to learn about career options for the future.

Warwick Careers Service

The University of Warwick's Careers Service offers specific careers support to WMG students, through a dedicated Careers Advisor, Siobhan Qadir. The service provides practical workshops and 1-1 appointments for our students covering many aspects of career choice and development, including: how to build a strong CV and write job applications; effective career planning and guidance; and how to enhance your interview and networking skills.

Additionally, each year, employers have a presence on campus, with careers fairs, presentations and guest lectures happening on a regular basis; meaning you'll have lots of exposure to potential employers.

There are also various events run throughout the year to develop your skillset and teach you how to market this to employers. Individual workshops are hosted on a variety of topics, such as networking and time management. Or for those interested in a more complete programme, you can partake in awards such as WMG Skills+ to develop your core employability skills, or the Intercultural Training Programme to strengthen your intercultural awareness. In addition, there is a wealth of online material available to help strengthen your industrial knowledge and build on employability skills, such as the WMG Virtual Careers Programme. Find out more about the support available to you by visiting our Careers and Employability page.


We hope that your relationship with WMG and the University of Warwick will continue long after your graduate. The university and the department both have vast alumni networks and, upon graduation, you'll be a member of this ever-growing community of professionals working in countries around the world. You'll have access to our alumni support; events; e-mentoring scheme; amongst many other opportunities.

You can read about more about the careers and experiences of our alumni on our alumni profiles web pages.

      Saturday, 01 June 2019

      Student views

      What our students say
      Martina Di Donato

      "The Master's in e-Business Management gave me a strong competitive advantage when applying for my first work role, not only for degree’s good reputation in industry, but also for the knowledge of the digital world I have acquired during the year. I was offered a job before graduating and couldn’t be happier to put into practice what I’ve learned during the year at WMG".~ Read more from Martina

      Saknakosnak Prum

      "Modules brought together all of the important elements of today’s e-business. From digital marketing and finance to customer relationship management and supply chain, these are things you need to know if you’re going to make a real contribution to the future success of an organisation. The style of learning blended the academic and commercial worlds in a very powerful way, and meant that I wasn’t just learning new things, but exploring how to bring them alive in actual business situations". ~ Read more from Nak

      Di Li

      "The course format is different to those offered by many other universities. Each module is an intensive week of study followed by a few weeks to complete a post module assignment. This way of working felt a little bit strange at first, as it was different to what I was used to, but it actually makes a lot of sense. You have time to explore the subject in-depth and understand how the lessons can be put into practice in real business situations. You don’t just learn the theory, but learn how to use it” ~ Read more from Di Li

      Andra Ioana Rotaru

      "The course itself was very challenging, but also extremely stimulating and enjoyable. It is structured so that you gain lots of information in a very short space of time, but then you have a few weeks to research and study the subject in more depth as you work towards your assignment". ~ Read more from Andra

      Want to read more from current students and alumni?

      Find out what our current students think about studying at WMG Master's, by checking out our Student Blog web pages. And take a look at the study experiences and career journeys of some of our graduates over on our Alumni Stories web page.

      Monday, 01 July 2019


      Data Science and Digital Operations is one of five specialisms within our MSc e-Business Management course. This specialism will develop your skills and knowledge in areas such as big data, statistics, analytics and machine learning. You will also build a working knowledge of the tools and techniques used to devise and maintain modern digital platforms.