Many successful businesses are examples of digital disruptors: Amazon on traditional retail; Uber on the taxi industry; Airbnb on tourism; and Spotify on the music industry. The secret to success for such business is carefully blending the potential of digital technologies, with an understanding of customer requirements, and an ability to design innovative new business models.
This specialism will enable participants to understand digital technology and transformation, as well helping them to analyse existing industries, develop business models, and consultancy skills.
As part of this specialism, students will take a total of 120 CATs worth of modules, as listed below.
- e-Business Fundamentals
- Digital Consultancy
- Digital Entrepreneurship and Financing
- Emerging Technology for Business
- Digital Marketing Strategy and Management
- Digital Retail Strategy
- Supply Chain Integration and Finance
- Study, Professional and Analytical Skills
The research element is worth 33% of your final grade (60 CATs). This project supports you in developing your personal research skills. If you opt for the Digital Consultancy and Entrepreneurship specialism, your project should focus on management or technology-related issues in digital consultancy and/or digital entrepreneurship.
Graduates of our e-Business Digital Consultancy and Entrepreneurship specialism will typically progress into careers within digital consultancy; business design and transformation; helping companies to drive intelligence into their business; amongst other digital marketing and analytics roles.
Typical roles could include:
- Digital Entrepreneur / Technopreneur
- Digital and Management Consultant
- Digital Transformation and Business Change Specialist
- Digital Project Executive