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MSc e-Business Management: Digital Innovation specialism

Digital Innovation Specialism
Many successful businesses of are examples of digital disruptors: Amazon on traditional retail; Uber on the taxi industry; Airbnb on tourism; and Spotify on the music industry. The secret to success for such business is carefully blending the potential of digital technologies, with an understanding of customer requirements, and an ability to design innovative new business models.

This specialism will enable participants to understand digital technology and transformation, as well helping them to analyse existing industries, develop business models, and to launch new businesses and business initiatives.

As part of this specialism, you will be required to take a total of 90 CATs worth of modules. Three modules will be taken by all e-Business Management students (see the shared module list below) and all five modules will be taken from the specialist list (Digital Innovation modules).

Your project

Your project is worth 50% of your final grade (90 CATs) and supports you in developing your personal research skills. If you opt for the Digital Innovation specialism, your project should focus on management or technology-related issues in companies involved in digital innovation.

Example job roles for graduates of the Digital Innovation specialism may include:
  • Digital Entrepreneur
  • Management Consultant
  • Digital Transformation Specialist