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Examples of application of Conjoint Analysis:

"Consumer evaluations of "really new" services: the TrafficPulse system", Abba Krieger et al, Journal of Services Marketing, 2003,  Vol 17, No 1, pp 6 - 36.

"Creating Value that Cannot Be Copied", Jeanke W. van der Haar et al, Industrial Marketing Management, vol30, , pp 627–636 (2001)

"Using Conjoint Analysis to Help Design Product Platforms", William L. Moore et al, J PROD INNOV MANAG 1999, vol 16, pp 27–39

"Evaluating new products", Paul E Green et al, Marketing Research, Winter 1997; volume 9, issue 4; pg. 12

"Assessing the validity of market segments using conjoint analysis", Giles D'Souza, Seungoog Weun, Journal of Managerial Issues. Pittsburg: Winter 1997. Vol. 9, Iss. 4; p. 399