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eBusiness Fundamentals (15 cerdits)

Introduction

The module addresses accelerating change and competitiveness in a client-driven environment, the use of ever more sophisticated IT and emerging lifestyles whilst maintaining robust core business values and commercial and operational integrity.

This module allows the participants to examine the impact of eBusiness techniques on individual organisations, and it provides a structure within which delegates are able to place learning from subsequent specialist modules in context.

It enables delegates to approach the use of developing electronic technologies for business management from a new perspective. In the past the use of communication has been used as an enabler to enhance business practice. In this module participants will consider the eBusiness and eCommerce techniques as a structural core around which traditional business processes can be mapped, thus providing organisations with the potential for massive improvement in the way in which their enterprises are managed.

Alongside shared content, which focuses on the fundamentals of eBusiness practice across the full breadth of its applications, participants will also cover a set of topics and activities focusing on a pre-selected specialism. These specialisms allow a focus on specific applications and industries relevant to the specialism, but across a set of shared themes that are covered in all specialisms. In other words, all participants cover the same themes, but for some of these the context in which they are covered varies based on specialism.

The module incorporates two group-based, in-module projects that participants will engage in. The first is an industry consultancy project where participants are required to evaluate the impact of eBusiness technologies (related to their specialism) on that industry, as well as to evaluate potential future changes. The second is the creation of a Wiki section (online, collaboratively-built web pages) to publish their research on a topic linked to their specialisation. The first project is assessed via presentation, and the second on the content produced (the Wiki) and a reflection exercise (marks are attributed to the post module assignment component of 85%).

Objectives

Upon successful completion participants will be able to:

  • Demonstrate a comprehensive understanding of the key drivers and uses of eBusiness technology in organisations.
  • Critically evaluate specific eBusiness technologies and techniques, and assess their impact upon existing business models.
  • Critically evaluate new opportunities to support and optimise business processes using eBusiness technologies and methodologies.
  • Interpret and evaluate complex organisational problems and requirements
  • Apply advanced and cutting-edge online technologies for collaboration and to produce and publish research outputs.

Syllabus

eBusiness Core Concepts

  • Key Topics in eBusiness
  • Research Themes in eBusiness

Management of eBusiness

  • Information Systems
  • International eBusiness
  • eBusiness Security
  • eSupply Chain Management

eBusiness Applications

  • Digital Marketing
  • Knowledge Management
  • Big Data and Data Science
  • eTransformation and Collaboration

Specialisms

  • Current Trends
  • Case Studies
  • Data Analysis Methods
  • Applications
  • Management Issues
  • Industry Consultancy Projects

Collaborative work

  • Building and editing a wiki website.

Assessment

6000 words Post Module Assignment (85% weighting) and In-module Assignment (presentations) (15% weighting)

Duration

2 weeks including 22.5 hours of lectures, 19.5 hours of practical classes