Please read our student and staff community guidance on COVID-19
Skip to main content Skip to navigation

Finance for eBusiness


There is a language that is universal in business, and that language is money. Nearly every decision a business takes will have an effect on the finances of that business. In order to make good decisions an understanding of the basics of finance is imperative. The ability to read and understand financial data is a key skill for all roles within an organisation whatever its purposes are.

Participants will be able to appreciate the restrictions placed on the information available to management, and to adapt processes as necessary to meet these information needs effectively in this fast moving environment. At the same time participants must be aware of the risks involved in adopting rapid changes in core information, in addition to an awareness of further potential developments, which may be essential to future business survival in an electronic age.

The module is supported by a resource pack providing support material as a reference to the key concepts, tools and techniques deployed in the module, and to enable a participant to complete the Directed Learning.


Upon successful completion participants will be able to:

  • Critically assess the financial performance of an e-business by analysing its financial statements and performing financial ratio analysis.
  • Recommend relevant key financial (and non-financial) metrics and indicators for e-Businesses.
  • Devise a business model canvas for an e-Businesses; focusing upon the financial elements of an e-businesses cost structure, revenue generation/pricing and its value proposition.
  • Create the financial elements of business case proposals for e-opportunities including financial appraisals..


  • An appreciation of the current issues, players & development of the e-business sector.
  • An understanding of the sources of financing for an e-business and the costs/risks of each source.
  • Understanding the consequences of different business structures (e.g. PLC)
  • An appreciation of the lifecycle of a business and corporate lifecycles.
  • Understanding the needs of external stakeholders and a detailed understanding of the three key financial statements; the Statement of Financial position, Income Statement and Statement of Cash-Flows.
  • Understand the difference between profits & cash and the importance of managing both.
  • Develop an understanding of the scope, groups and application of ratio analysis as an aid to gauge the financial performance of a business.
  • Understand a company’s costing structure & methodologies used to cost products & services.
  • Investment appraisal methods & factors (financial/non-financial) when making such decisions
  • Explain CSF’s and derive relevant key metrics (results/performance indicators) for a business.
  • Framing of decisions and the effective use of quantitative and qualitative data in financial decision making
  • Understand the purpose, approaches to and limitations of budgeting.
  • Business case derivation and presentation.


  • Computer Based Exam, 90 minutes, 30% weighting
  • Written Post Module Assignment, 3,000 words, 55% weighting
  • Assessed Group Presentation, 15 minutes, 15% weighting


1 week. 16 sessions (25 hours) of lectures and 6 sessions of 1.5 hours tutorials.

WMG Logo