Skip to main content


This is a course module on MSc Innovation and Entrepreneurship. It is also an elective module for most WMG Masters courses.


Many organisations are finding that in order to succeed in increasingly competitive markets they need people who can manage for innovation. Although, useful insights abound within literature, the body of knowledge on the subject remains disjointed and the adoption of the appropriate skills within industry has been slow. This module aims to help participants develop new skills and knowledge about innovation that will enhance their ability to contribute to the long-term competitiveness of businesses.


On completion, participants will be able to:

  • Understand the relationship between innovation and competitive performance.
  • Use, and create new, tools to support innovation in all areas of the business.
  • Develop personal innovation action plans from an understanding of how their own behaviour, and that of their peer groups and management, promotes or stifles creativity.


  • Introduction To Innovation Strategy
  • Section I: The Individual and Innovation Strategy
  • 1.1 Introduction
  • 1.2 It’s All In The Mind
  • Section II: The Conditions For Innovation
  • 2.1 Innovation through the Corporate Life Cycle
  • 2.2 Corporate Culture and Innovation
  • 2.3 Company Presentations and Case Studies - ‘A chance to compare and contrast’
  • 2.4 Leadership Styles and Innovation
  • Section III: Innovation and Business Strategy
  • 3.1 Latest Thinking on Complexity and Business Planning
  • 3.2 Scenario Planning
  • 3.3 Systems Thinking
  • 3.4 A Management ‘Flight Simulator’
  • 3.5 Dangers of Innovation
  • Section IV: An International Perspective
  • Section V: The Individual and Innovation Strategy (revisited)
  • 5.1 Personal Action Plans


5 Days