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Product Life Cycle Management


Product Life Cycle Management (PLCM) builds on the work covered in other modules. It aims to provide a coherent and holistic understanding of how products and services in an organisation are conceived, developed, launched, sustained and retired. The contribution of PLCM towards competitiveness is considered, including both the strategic and tactical consequences and implications of its application and use. The overall goal is improved business and supply chain performance.

The module is followed by an assessed assignment whereby the participants are required to demonstrate the achievement of specific learning outcomes. This requires the participants to apply the knowledge and techniques acquired during the module to a specific problem or issue in the workplace.


On completion of this module participants are able to:

  1. Identify and discuss the essential processes and interactions in managing a product throughout its life-cycle
  2. Explain and evaluate strategies for predicting, managing and responding to change in technologies, processes, suppliers products, portfolios, markets, competitors and the business environment
  3. Apply an analytical approach to diagnosing problems and improving supply chain performance
  4. Undertand and contribute to exceptional business and supply chain performance
  5. Integrate learning from preceding modules*
  6. In addition, the module is designed to further develop the participants’ key transferable skills and generic-academic capabilities in the following areas:
  • Verbal communication skills;
  • Ability to learn;
  • Written communication skills;
  • Ability for critical evaluation and analysis.


  • An analytical approach to diagnosing Product Life-Cycle Management issues
  • QFD – Quality Function Deployment
  • Technology Management and Technology Roadmapping
  • Portfolio Management
  • People and change in PLCM
  • Integrating Case study to apply learning for improved business and supply chain performance across the product portfolio
  • Case studies

Assignment: 6,000 words

* Where this module is taken as a stand-alone module, additional pre-reading would be required.