This module aims to provide significant comprehension of major concepts in innovation as they relate to product, process and service design. The module will also provide significant comprehension of Customer Insight as it relates to innovation opportunity finding.
Upon successful completion participants will be able to:
- Provide a comprehensive understanding of TRIZ and how TRIZ complements other innovation approaches
- Demonstrated capability to utilise TRIZ problem definition and solution generation tools on real problems
- Demonstrated ability to build in-situ process sequence of TRIZ and other tools to systematically define and solve any technical problem.
- Delivery of novel solutions to real-world technical challenges
OVERVIEW OF INNOVATION APPROACHES
TRIZ is the outcome of the world’s largest study of innovation, but it is compatible with several other innovation approaches such as Design thinking, Sustainable innovation, Business model innovation, service innovation, participatory innovation, social innovation, employee driven innovation, brand innovation, agile innovation, frugal innovation.
S-curves: 'value-up', need for innovation; shift from either/or to both/and; complex systems and innovation strategy; divergent thinking versus MBA-thinking; exploration; Hero's Journey; ‘all theories are wrong, but some are useful’ (George Box)
We sow the seeds of most failed innovation attempts by defining the wrong problem; understanding real (unspoken) customer needs (B2C, B2B, B2G); ideality and direction of success; TrenDNA tools; intangible/emotional drivers; finding the right opportunity
MORE IDEAL SOLUTIONS
Key TRIZ/SI tools - Voice of System; Resources; Contradictions; Inventive Principles; Function Analysis/Databases; Trends Of Evolution, S-Field Analysis, ‘Someone, somewhere has already solved your problem’
Innovation Capability Maturity Model; taking on projects commensurate with team/organisation capability; 'critical mass @ critical point'; Blue Oceans; Getting To Plan B; Hero's Journey (full version); innovation checklists and route maps; navigating the complexity; 'vital friends'; role of innovation catalysts; pirate's cove and working protocols with mentors during project work
Marks returned as a single, consolidated mark, following submission of Post Module Assignment