WMG part of £1.4m EPSRC research project on user-centric and privacy-aware personal data management for leisure travellers
The project’s aim is to develop an innovative user-centric and privacy-aware digital platform that will empower leisure travellers to better manage the sharing of their personal data with travel service providers and other entities and foster new business opportunities for the travel and tourism industry through encouraging better (more transparent and effective) usage of travellers' data.
Developing the user-centric platform based on a holistic socio-technical framework of privacy-related traveller behaviour, it will provide intervention points to effectively nudge travellers to share their personal data more responsibly. The project draws from theories in social sciences, including consumer psychology and behavioural economics, to better explain how consumers make decisions to disclose personal information in exchange for values. Travellers' psychological limitation, such as limited understanding of privacy risks, which may induce irrational behaviour in privacy-related decision-making process while traveling, will also be considered.
WMG, at the University of Warwick, is investing in data driven innovations with a new Centre for Applied Artificial Intelligence. The Centre will enable industry and business to leverage large volumes of digital information to gain competitive insights through Artificial Intelligence methods.
This new centre brings together several applied areas of activity where WMG has an established track record of excellence. It will support the continued expansion of existing research groups in response to the ever-changing landscape of UK industrial needs. Two new appointees, Professor Giovanni Montana and Professor Mehrdad Dianati, will spearhead the Centre working closely with other academic colleagues in Intelligent Vehicles, WMG Cyber Security Centre and the Institute of Digital Healthcare.