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Digital Media and Innovation

WMG provides the ideal base for the creation of a globally focused team to research, create and exploit new opportunities for and from the age of convergence. Based in the International Institute for Product and Service Innovation, the team's core expertise is in the design of new digital media services from vision, to strategy, to roll out. Digital media is both the platform and content, both narrative media production and social media as well as the growing area of open data and data visualisation.

With digital media and innovation expertise from the BBC, independent media sectors and a network of futurologists, innovators and company partnerships, we can explore applications and digital services so that organisations can take advantage of future social, economic, technological and policy development.

Our research provides a number of wider social benefits that internet based technologies give to engage with customers. Our expertise, in collaboration with other research areas, spans all sectors including design, education, health, IT, manufacturing, and media.

More about Digital Media and Innovation Research >>

Work with Business

Digital technology impacts our lives on a day to day basis in a number of ways. However when deciding which tools and platforms to use within a specific business, digital technology can be confusing. Our digital innovation researchers also work alongside WMG's SME Team at the International Institute for Product and Service Innovation. Together they provide the expertise to help SMEs understand and apply a range of Internet based digital technology in their business. Work with SMEs >>

Digital Media - IIPSI

Academic Staff
Professor Lucy Hooberman

Vivienne Tsimbili