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Digital Media and Innovation Research

The Digital Innovation team focuses on the collaborative cross-sectoral and cross-disciplinary opportunities created by the age of digital convergence. These sectors will include education (at all levels), health (in hospitals and at home), media (convergence think and do tank), design (for all sectors), manufacturing, marketing, professional/financial services and cybersecurity (privacy and identity).

Our team can assist in the creation of demonstrators and prototypes as well as providing development support, user experience analysis, hands-on training, an understanding of product and market opportunities enabled by the convergence of the web, mobile and broadcast technologies, and the interactivity this enables.

We enable companies and public bodies to create effective digital strategies for new services or products leading to competitive advantage. Wider social benefits will come from the opportunities that the personalised approach of internet-based technologies give to engage with the digitally and socially excluded both locally and globally.

The Future of Cultural Value

Professor Lucy Hooberman is a member of the Academic Reference Group for the University of Warwick's most recent Commission on 'The Future of Cultural Value'. The two-year Commission, chaired by Vikki Heywood CBE, aims to undertake a comprehensive and holistic investigation into the future of cultural value. With a particular focus on the state of culture in England, Warwick’s ambition is that the Commission will gather together the evidence and arguments to energise the debates about the future of investment and engagement in our cultural lives. The themes of the Commission include:

  • How does England invest in its cultural life?
  • How is culture valued and undervalued in England?
  • How important is education in the development of talent and participation in culture?
  • How are new international trends impacting on England's cultural status?

Professor Hooberman's interest focuses on the value of intangibles in the creative economy and heritage and how the development of digital technology has transformed our ability to collaborate more freely across platforms and cultures.

The ambition is to build on the research conducted in several departments across Warwick to engage with research, evidence and cultural statistics available. It aims to contribute a fresh perspective on how, going beyond an exclusive focus on matters of arts funding, we can develop new policy thinking and practical recommendations that allow the country to ensure the flourishing and long-term sustainability of its cultural ecosystem in a competitive and challenging global landscape.

Case Study: NHS Local

The objective of the project was to produce and deliver a new internet and mobile-based public digital health service for the West Midlands. The project took place as a collaboration with Warwick Medical School, Maverick Digital, Brightcove, Digital Public, Illumina and Essential Research.

NHS Local was designed to connect people living in the West Midlands to frontline staff in the NHS as well as providing online health resources and information using video, blogs and interactive tools. It uses these digital tools to help patients in the region understand and manage their health needs. NHS Local users can search for services and support groups near them, compare services best suited to their needs, manage and personalise Care Planning to help with a continuing health condition, and find tools and information to help lead a healthier life.

Professor Lucy Hooberman led the experience design research to understand the end user's needs whether that be our citizens or NHS Staff. This research delivered understanding of internet and mobile consumer behaviour when it comes to health needs, as well as the needs of staff when it comes to embedding this form of service into the cultures of media production and NHS commissioning and delivery.

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