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Current Doctoral Students





Simon Brook

Simon is doing his EngD, sponsored by Jaguar Land Rover, which is focused on investigating aspects of the science of sales. During his 18 year career in engineering, primarily in the automotive sector, he has provided consultancy and technical support to clients in the UK and Germany including Jaguar Land Rover, Ford, Porsche, Mercedes Benz, Honda and Renault F1 team. Simon’s skills cover consultancy, project management and mentoring for groups and individual. He has considerable experience of course creation and lecturing, having designed and lectured a module for the MSc in Motorsport at Coventry University, and developed and delivered bespoke training for Jaguar Land Rover and Renault F1 team. In 2012 Simon completed an MSc in Business Analytics and Consultancy at Warwick Business School.

Research Proposal: Connected car: The role of satisfaction and loyalty




Phil Davies

Phil graduated in 2012 with a First Class BSc (Hons) in Product Design from Bangor University, where he also completed his MBA in Management in 2013. During his undergraduate days, he worked on projects for bespoke signage company IS Group, in locations including the City Walls and the Roman Amphitheatre in Chester and Newbury's Parkway Shopping Mall. While studying for his MBA, Phil worked for 3D printing and scanning applications firm Europac 3D in a range of industries including automotive, aerospace, fashion, medical, television and film, with clients such as Wedgewood, SSE and RWE. Phil began his doctoral studies in Jan 2014; his PhD project in the Exploitation of Additive Manufacturing for the Manufacture of Components for Armoured Fighting Vehicles is funded by the EPSRC Industrial CASE Awards and BAE Systems. Phil's research interests include incomplete product, value propositions, product architecture and modularity theory.

Research Proposal: Why Do We Modularize?


Max Green

Max graduated in 2011 with a First Class BSc (Hons) in Chemical and Bioprocess Engineering from Swansea University. He first joined WMG to read Process Business Management (MSc), achieving a distinction and the 2012 departmental award for outstanding academic performance. A recipient of the University of Warwick Chancellor’s Scholarship, Max began his doctoral studies with the Service Systems group in Oct 2014 following a research associate placement with Intelligent Energy. His research interests include distributed energy, business model innovation, value co-creation and facilitating the low carbon transition.

Proposed research: How can service intermediaries (Energy Service Companies) help facilitate low carbon transition pathways through the promotion and diffusion of distributed generation?




David Reynolds

David graduated from Warwick University in 2005 with a BSc in Computer Science. In 2006, he gained an MSc with Distinction in e-Business Management from the University of East Anglia. After setting up and managing his family's award-winning florists, sandwich bar and B&B, David worked for four years as an Associate Tutor in e-Business and Marketing at Norwich Business School. Wishing to further his academic career, David joined WMG as a PhD student in 2012. His research interests include marketing, new business models, service systems, e-Business, markets, value and innovation.

Research Proposal: Why are some firms better at the monetisation of free services in the Digital Economy than others?



Peter Ward

Peter worked for IBM for almost 3 decades before starting his PhD. He has a background in service systems, having worked in IT service delivery and IBM Global Services before taking international technical leadership roles in IBM’s sales organisation. He has a passion for sub-Saharan Africa, and he has created and delivered several service- and Internet of Things-based solutions for the continent which have gained him wide recognition. Peter is a Chartered Engineer, a Chartered IT Professional and a Fellow of the IET and BCS. He is also a qualified life coach and runs his own coaching business, Sunrise Consulting (UK) Ltd.

Research Proposal: Why are Some Supply Chains Better Than Others at Delivering Value Propositions that Address Contextual Variety in the Last Yard? The Case of Patient Sdherence in sub-Saharan Africa.