Special Issue on The Theory and Practice of Value co-Creation in B2B Systems
This special issue explores perspectives on value co-creation in business-to-business (B2B) markets, placing special emphasis on marketing management issues related to value creation in multi-stakeholder systems. Understanding creation and capture of value as systems or networked phenomena – rather than simply considering the value created within the boundaries of a single firm – is an emerging theme within the marketing literature and beyond, in both theory and practice. Attention has centred on topics of value co-creation, including value co-production through co-development, co-learning and co-innovation.
While the existing body of business and management research highlights the potential of value co-creation, studies rarely provide evidence of the mechanisms and processes that determine the outcomes of value co-creation within multi-actor systems. In particular, we particularly encourage attention to the question of how value co-creation influences organizational boundaries. For this reason, this special issue calls for research addressing these issues in their inter-organizational context.
For the purposes of this special issue, we adopt the distinction of service-dominant (S-D) logic between “value co-creation,” representing the multiple-actor, systemic nature of all value creation and “co-production,” the more-restricted and more-strategic, co-creation of the value proposition (offering) through co-design, co-innovation, co-assembly, etc. (see Vargo 2008; Vargo and Lusch 2008; 2011). Both “co-creation of value” and “co-production” as well as their relationship, represent appropriate focal topics in this special issue.
As this special issue aims to provide a broad methodological perspective to value co-creation in multi-stakeholder systems, we call for both conceptual and empirical studies on the phenomenon. Papers may include exploratory and confirmatory approaches and apply qualitative (including case study) or quantitative methodologies. Studies must address the appropriate, existing body of scientific knowledge related to their specific focus. In addition, all submitted research papers must provide a sound methodological account of the selected approach.
Relevant topics for the special issue include, but are not limited to:
Submission deadline: Nov 15, 2014
Special issue editors: Marko Kohtamäki, Professor, Department of Management, University of Vaasa, Finland; Risto Rajala, Assistant Professor, Department of Industrial Engineering and Management, Aalto University, Finland; and Stephen L. Vargo, Shidler Distinguished Professor and Professor of Marketing, University of Hawai‘i, USA
14th International Research Symposium on Service Excellence in Management (QUIS14): Collaborative Innovations in the Networks Environment
Held every two years, the QUIS symposium brings together the best interdisciplinary academic research and management practices in a forum to advance the study of service management, service-dominant logic, service leadership, service quality, customer relationship management, technology and innovations in services.
Researchers and practitioners are invited to submit an abstract (maximum 500 words) describing their rigorous work for consideration for presentation at QUIS14. All submissions will be reviewed by the conference co-chairs and acceptance based on its contributions to theory, research and/or implications for practice for service management. Authors of accepted abstracts will have the option of submitting an extended abstract (1000 words) or a complete paper (maximum 10 pages).
A Best Paper Award will be presented during the conference and a special issue with selected papers from QUIS14 will be published in the Journal of Service Management and Cornell Hospitality Quarterly.
Abstract submission deadline: Nov 9, 2014
Submission of final papers or extended abstract: March 29, 2015
Special Issue on Advancing Theory of Firm/Interfirm Behavior in Innovation, Marketing, and Purchasing in Industrial Service Contexts
The guest editors invite papers with an original perspective and advanced thinking on behavioral theory linked to innovation, marketing, and purchasing research in industrial service contexts on issues related to, but not limited to the following research topics:
• Development of frameworks, models, and theories exploring linkages between innovation,
marketing, and purchasing in industrial service contexts
• Method development
• Dynamics and process-related issues
• Management and leadership
• In-depth studies of decision-making processes linked to innovation, marketing, and/or
• Interfirm collaboration, interaction, and connectivity for innovation, marketing, and/or
• The path dependence and transferability of organizational routines for innovation, marketing,
• Customer roles and activities
• Absorptive capacity and knowledge transfer
• Financial and other performance implications and effects
• Drivers and barriers for effective interlinked innovation, marketing and/or purchasing
• Differences and similarities between manufacturers and pure service providers, and between
multinationals (MNCs) and small and medium enterprises (SMEs)
• Comparisons of innovation, marketing, and purchasing including between and across sectors,
service networks, countries, and cultures
• Quantitative testing of propositions drawn from prior studies
• Strategic function/impact
• Conflict resolution.
Submission deadline: Nov 15, 2014
Special issue editors: Sergio Biggemann, Maria Holmlund, Christian Kowalkowski
Full Call for Papers
Industrial Marketing Management
Special Issue on Servitization and Advanced Business Services as Levers for Competitiveness
Servitization is the process of seeking additional value in propositions to market through services. The
addition of service offerings to the portfolio of traditionally product-oriented companies is of growing
importance, with innovative new business models underpinning product-service systems. Knowledge intensive business services (KIBS) and other kinds of advanced business services are increasingly viewed as a vital in keeping manufacturing companies and industrial sectors competitive. This leads to business
models which leverage the development of software, mobile apps and other smart services to create novel value propositions, service-type transactions and payment models.
Moreover, advanced business services form an increasingly important part of the tertiary sector of
The present call for papers welcomes contributions analyzing servitization issues in business and industrial markets from the following perspectives: Business Models, Meso-Macro-Economics, Strategic and Managerial.
This special issue is restricted to original contributions that have not been published yet and are neither under consideration by any other journal at present. Case-based, conceptual and empirically-based papers are encouraged for submission. Moreover, authors are recommended to pay explicit attention to the managerial and policy implications of their findings.
Paper submission deadline: Jan 5, 2015
Special Issue Editors: Bart Kamp, ORKESTRA-Basque Institute of Competitiveness & Deusto Business School and Glenn Parry, University of West of England
Special Issue on De-constructing the Assumptions behind Service-led Growth in Product Firms: Deservitization, Multiple Strategic Positions, Mergers and Acquisitions, Industries and Markets, and Theoretical Foundations
Service-led growth in product firms has become an important research area, but most research does not
The purpose of this special issue is to promote and bring together assumption-challenging research along five dimensions; deservitization, multiple strategic positions, mergers and acquisitions, industries and markets, and theoretical foundations.
The guest editors invite papers with an original perspective and advanced thinking on service-led
Paper submission deadline: April 1, 2015
Special Issue Editors: Christian Kowalkowski, Heiko Gebauer, and Rogelio Oliva